Shortlist

The Innovation

adidas: Winning Retail Search with Price (extensions)

MediaCom

Retail in Asia, with expectations of double-digit growth YOY and eCommerce sales expected to grow by 14% CAGR until 2021 (source: Forrester), ...

Delivering Seamless Search for M&S

Incubeta

Since the dawn of search marketing, advertisers have asked the question “Should we be paying to appear for keywords when we already have org...

Discovering Lifetime Value for Google Ads

Essence

Online marketers have long enjoyed the ability to track every user touchpoint and action, but for years the industry has focused on short-term goa...

Find Unlimited - Vodafone

Verizon Media & Wavemaker

The most competitive time of the year for the mobile telecoms sector is the iPhone launch, with 34% of mobile service searches happening around th...

Football Manager 2020: Interactive Trailer Game Launch

WIREWAX

Ahead of the release of FM20, Football Manager was looking for a new way to bring their latest launch to an even bigger audience and skyrocket sal...

Malaria Must Die - The Voice Petition

R/GA London

Malaria is the world’s deadliest ever disease. It still kills a child every two minutes. We're close to ending it, but without unprecede...

Optimised for Attention - The Co-operative Group

Carat UK

A genuine global-first, this approach has never been used, anywhere in the world. The fight for consumer attention is one of the biggest fa...

The Division 2 - ECHO

makemepulse

In the Ubisoft game 'Division 2', the world has collapsed, a smallpox hybrid virus has decimated a great part of mankind and every sou...

JFK Moonshot

UNIT9

On July 16th, 1969, millions of people gathered around their televisions to watch Neil Armstrong, Michael Collins and Buzz Aldrin take fli...

Longleat App

Intelligent Mobile

Longleat is one of the UK’s leading visitor attractions. Its world-famous Safari Park and iconic stately home comprises 16 distinct attractions ...

The SailGP App

Apadmi

SailGP launched in 2019 and set out to redefine sailing and challenge perceptions of what’s even possible on water. It’s a new global spor...

Continuous Play

Stink Studios

For its A/W 2019 product launch, AUXILIARY was invited to exhibit in the Selfridges shoe department for the very first time. Without the heritage ...

Mastercard Live Trophy

Octagon

PUMA Skill Cube, 5th Avenue New York

Green Room Design

Step inside the Skill Cube, a personalised, 1-2-1 training session with a global sports icon – an industry-first, multi-sensory,...

The Secret Life of Pets 2 Bark-Activated Vending Machine

GMR Marketing

Going out to the movies just isn’t as popular as it used to be. And it’s certainly not something people plan for in advance. For the launc...

Travel to 2050

AMVBBDO

In a nutshell: How do you persuade a cynical older audience that smart meters are a good idea, against a backdrop of 1,850 negative media s...

The Tech

Adidas x WeTransfer - Space Race

Moxie Communications Group

WeTransfer designed a campaign for Adidas to increase awareness and promote their new shoe, the Space Race UltraBoost20. The shoe is a celebration...

Mastercard Live Trophy

Octagon

At Rugby World Cup 2019 (RWC2019) Mastercard harnessed the power of ‘Live Storytelling’ with a unique combination of technology, fan p...

Microsoft AI Cognitive Bar

Momentum Worldwide

Microsoft’s Mood Matching Mixer Microsoft Azure Cognitive Services bring the power of AI within reach of business without machine-learning exper...

Miller Lite: Cantroller

UNIT9

We built a can of Miller Lite that doubles as a fully functional video game controller. At first glance, the CANtroller looks like a regular can o...

Napapijri Future Tees

1000heads

Napapijri. An Italian brand with a Finnish name and the Norwegian flag as the logo, came to us wanting to create noise in the UK market. We design...

SafeTug 360⁰ Experience

Stein IAS

SafeTug software improves safety and efficiency in the process of docking gigantic ships. Tugs work with 360° thrust and visibility, so Stein ...

World’s First 5G AI Stylist

Publicis•Poke

The world’s first 5G A.I Stylist: Helping you shop affordable red carpet fashion live at the BAFTAs. Research showed that fashion dominated t...

Change Inc. - Quit Cigarettes

Goodstuff & Craft

Smoking kills over 96,000 adults annually and is the no.1 cause of cancer in the UK, so getting smokers to quit cigarettes was one of the most...

Huggies with Good-Loop and RocketMill: Growing Sustainability Leadership, Purchase Intent and Charitable Funds.

Good-Loop

Huggies were already happy that their Baby Wipes had a lower environmental impact than other leading brands in the market, but in October 2019 the...

Islamic Relief's new video game - Virtue Reality

Islamic Relief

Rising islamophobia is a global problem and is widely impacting the Muslim community across the globe. Last year we saw the appalling massacre at the ...

Optimised for Attention - The Co-operative group

Carat UK

A genuine global-first, this approach has never been used, anywhere in the world. Co-op’s core target audience are convenience shoppe...

REAL TALK ABOUT SUICIDE

UNIT9

The REAL TALK ABOUT SUICDE is an interactive video with special social impact. It not only depicts the problem of suicides but actually trains you wha...

Saving the World, One Chat at a Time

Merkle

The World Wide Fund for Nature is the world’s leading independent conservation organisation founded in 1961, working in the field of wildern...

All I want for Christmas is… to reach cord-cutters on Connected TV

OMG / Hearts and Science/ The Trade Desk

Picture the scene: it’s Christmastime, the decorations are up, the gifts are under the tree – and a global video-sharing network w...

To be announced

Connecting EE with their customers

Essence

Goodstuff - The Rapport Report

Goodstuff

Project James

News UK

Project James – Your Digital Butler

News UK & Merkle

The Evoque button: Triggering a reaction

Edit & Spark44

We know that people who test drive the new Evoque love it; however, they’re time starved, bombarded by digital marketing, and strugg...

Ad-Lib & Shell optimise creative mid-flight to 5x VTR

Ad-Lib Digital

Ad-Lib is a creative management platform for brands to store, deploy and optimise all advertising creative, allowing every ad to be useful and...

Discovering Lifetime Value for Google Ads

Essence

Online marketers have long enjoyed the ability to track every user touchpoint and action, but for years the industry has focused on short-term goa...

Lexus gets Emotional with Artificial Intelligence

m/SIX

Back in 2018, Lexus used 15 years of award-winning luxury campaigns to craft the first car advert written by AI, produced by a human for the l...

Magpie: a 100% AI-driven multi-channel marketing campaign

Merkle

Malaria Must Die - The Voice Petition

R/GA London

Malaria is the world’s deadliest ever disease. It still kills a child every two minutes. We're close to ending it, but without unprecede...

Transforming Digital Media into Business Outcomes for Ford

GTB, Xaxis EMEA and Mindshare

The automotive sector continues to change at a rate not seen since the earliest days of mass-production. Global headwinds suggest flat or reduced mark...

The User

Best Use of Creative Personalisation

A Million Ads

We created radio ads for Compare the Market’s rewards scheme Meerkat Meals that personalise to the listener’s location, the day of the...

Diageo: What’s Your Whisky Selector

UNIT9

What’s Your Whisky?’ is an innovative digital experience which uses Artificial Intelligence (AI) and Machine Learning (ML) to analyse peop...

Magpie: a 100% AI-driven multi-channel marketing campaign

Merkle

To transform the way Twitter does digital marketing. We were challenged to create a cross-channel strategy that leveraged the best of Twitter – ...

Project Pegasus: Giving Context to Google Nest

Essence

Google are pioneers in using A.I for personalisation. It’s in Google’s products and their advertising. But effective personalised ads can ...

Thoughtful Marketing Movement Set in Motion, Thanks to Bloom & Wild

Braze

Bloom & Wild is the UK’s most loved online florist with a mission to make sending and receiving flowers the joy that it should be. They laun...

Change Inc. - Quit Cigarettes

Goodstuff & Craft

Cigarettes are one of the world’s top #5 most addictive vices, so getting smokers to engage with your message is one of the most difficult b...

Mars #bountygate

MediaCom

Christmas wouldn’t be Christmas without a family-size tub of assorted chocolates, like Celebrations, to dip into. To truly engage our au...

Project James – Your Digital Butler

News UK & Merkle

The Times provides news content from behind a paywall, therefore driving value from the subscription is key. Content consumption forms a key part ...

Achieving record-breaking CRM for KFC & Iris

Iris

Last year was KFC’s best ever for CRM. But as with any programme of digital activity, the proof is in the pudding. KFC had questions that...

Boosting Brand Perception with Live Insights for IKEA

Xaxis EMEA & Mediacom

CRM Dreams

Code, part of RAPP Group

Ralph Lauren, the epitome of the American dream, famously said, “I don’t design clothes, I design dreams.” However&#...

DLG Lifetime Value

MediaCom

IBM Watson AI Wimbledon Campaign

DOOH.com, Kinetic Worldwide, Mindshare & Ogilvy

Unlocking the power of digital out of home; this ingenious campaign provided true utility to customers, and potential customers alike, dynamic...

Malaria Must Die - The Voice Petition

R/GA London

Media

Costa Ready To Drink

MediaCom

Find Unlimited - Vodafone

Verizon Media & Wavemaker

The most competitive time of the year for the mobile telecoms sector is the iPhone launch, with 34% of mobile service searches happening around th...

Uberall & BP: ‘Near Me’ marketing driving customers to the forecourt

Uberall

Nearly half of all Google searches are ‘Near Me’ searches for products and services in the local area, and this search is often the ve...

Croud & Paysafe: Driving global growth

Croud

Paysafe Group knew that users of their digital wallet brand Skill were more valuable from a lifetime value perspective if they transacted via the Skri...

How The7Stars and The Trade Desk’s autumn campaign for Great Western Railway saw customers fall-ing back in love with train travel

the7Stars/The Trade Desk

Great Western Rail (GWR) has made significant investment into its network over the past few years, leading to a huge improvement in the travelling...

Magnet, Needle & Haystack: Utilising Audience Guaranteed to Capture Audiences and Evade Competition

OMD UK

Barclayloan is a loan product offered by Barclays, exclusively available to existing customers whose eligibility status is predetermined by Enhanc...

Magpie: a 100% AI-driven multi-channel marketing campaign

Merkle

To transform the way Twitter does digital marketing. We were challenged to create a cross-channel strategy that leveraged the best of Twitter – ...

Change Inc. - Quit Cigarettes

Goodstuff & Craft

Croud & Frontier: Launching Planet Zoo

Croud

In an incredibly crowded and competitive landscape, Croud were tasked with delivering an integrated launch campaign for Frontier’s latest vi...

BT Piccadilly Lights

Publicis•Poke

BT’s commitment to provide 5 million kids in the UK with the tech skills they need is a real benefit for the nation. To create awareness and bui...

Dynamic Performance Growth for Specsavers

Manning Gottlieb OMD

We’ve become accustomed to using data-driven dynamic creative to personalise digital experiences, but this remains rare in more traditional ...

IBM Watson AI Wimbledon Campaign

DOOH.com, Kinetic Worldwide, Mindshare & Ogilvy

Scottish Widows Your Future Self

MediaCom

Sky - Deep Ocean Live

Rapport

It is widely publicised that the health of our oceans is a global concern. Sky Ocean Rescue was launched to highlight the real danger plastics are ...

People

Charlotte Monk-Chipman

ReBOUND Returns

Charlotte is the Marketing Director of retail logistics giant ReBOUND Returns. The business reported sales in 2019 of £16.7 million and already ...

Lisa Arnold

Stein IAS

Lisa Arnold’s career is taking off and Stein IAS is fortunate enough to be caught in her slipstream. Aged just 26, she’s having a prof...

Adam Singolda

Taboola

Adam Singolda: driving a content revolution More than 10 years ago, Adam Singolda became obsessed with discovery. Trying to watch TV and unable to...

Sara Robertson

Xaxis

Shaun Lohman

Adgile Media

Shaun Lohman is the developer of Adgile's proprietary ICR Technology. The ambition to develop ICR was in recognition of the requirement to provide...

Simon Harper

Clinigen Group

Simon Harper is Vice President of Digital for Clinigen Group – a rapidly growing, global speciality pharmaceutical and services company. Its...

Website Menu