CAMPAIGN CATEGORIES

BEST AUDIENCE ENGAGEMENT

Chupa Chups Roblox Campaign: Skate & Create

Wavemaker UK

Client: Perfetti Van Melle

Chupa Chups' Roblox Campaign ‘Skate & Create’ epitomised the pinnacle of audience engagement through an immersive gaming experience. Collaborating with gaming experts, Misfits, we introduced a branded world on Roblox, captivating audiences with interactive gameplay and seamless brand integration. The campaign's outstanding results, inc...

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Coca-Cola Zero Sugar #TakeATaste

EssenceMediacom UK, DOOH.com, JCDecaux

Client: Coca-Cola

Coca-Cola is iconic but faced a challenge with Coca-Cola Zero Sugar (CCZS). Despite its excellent taste, CCZS needed to grow their existing Gen Z audience, who were increasingly trialing emerging brands. The goal was to make CCZS as loved amongst Gen Z as Original Taste is to its established audience. We needed to make the jump ...

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LOEWE x Howl's Moving Castle

Stink Studios

Client: LOEWE

A digital experience to launch the collaboration between luxury fashion house, LOEWE, and Studio Ghibli’s Oscar-nominated anime film, Howl's Moving Castle. To connect LOEWE fans to the magic of the movie, Stink Studios created an interactive version of the film that brings the two brands together through their shared passion for ...

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New All-Electric Ford Explorer Product Reveal

Imagination

Client: Ford of Europe

How can you let everyone in Europe test drive a new car at the same moment you reveal it? Imagination was tasked with revealing Ford’s latest EV to a consumer audience across Europe and driving reservations ahead of its launch. The most effective method of driving reservations or sales of a vehicle is physically getting b...

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The Google App x Eurovision Hum to Search Challenge

EssenceMediacomX

Client: Google UK

he Google App has some of Google's most innovative search features, as such Google markets this as the best place to search from and use in their everyday lives. One of the most innovative features is Hum to Search, which identifies songs from users’ hums, whistles or singing - perfect pitch not required! To bring Hum to S...

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BEST USE OF GAMING

Cher Turns Back Time: Reaching the Next Gen on Roblox

Warner Music Group, Warner Records & Gamefam

Client: N/A

There’s no debate that Cher is a timeless music icon, and while her fanbase is as crazed as ever for her music, they continue to age up. With the release of Cher’s first-ever Holiday album and first new studio album in five years, Warner Records had to figure out how to engage the next generation of Cher fans. Searching for an a...

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Chupa Chups Roblox Campaign: Skate & Create

Wavemaker UK

Client: Perfetti Van Melle

Chupa Chups' Roblox Campaign ‘Skate & Create’ revolutionised brand engagement through an immersive gaming experience. Collaborating with gaming experts, Misfits, we unleashed a branded world on Roblox, captivating audiences with interactive gameplay and authentic brand integration. The campaign's exceptional results, including record-b...

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EE Game Store: A Masterclass in How to Win in Gaming

EssenceMediacom X, Havas Play, Saatchi & Saatchi, and Posterscope

Client: EE

EE has identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke activations to engage gamers wi...

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Gamefam, Havas Play, Havas Entertainment & Livewire Launch First Brand Integration in Fortnite Creative Game

Gamefam, Havas Play, Havas Entertainment & Livewire

Client: Altitude

The cinema industry continues to battle the longstanding effects of the pandemic. Altitude, a UK independent distributor, was facing dwarfed budgets for the release of horror movie Talk to Me in July 2023… Altitude’s make-or-break moment. Despite its gripping storyline, Altitude faced a tough market for Talk to Me – competition f...

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MLB Home Run Derby X, The Cage’ aka ‘HRDX The Cage

Imagination

Client: Major League Baseball

To engage a younger and more diverse audience MLB wanted to bring baseball into the city. But the dimensions of a ballpark field make that almost impossible. Enter Home Run Derby X, The Cage - a dimension-defying baseball game that seamlessly blended reality and virtual gameplay. Using the latest ball-tracking technology, players smash...

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BEST USE OF AI

Doritos Silent

Sips and Bites

Client: Doritos

86% of Gamers Snack whilst playing, and although they love Doritos (especially its crunch)…. Doritos and Gaming is not a match made in heaven. Doritos created a hoax launch with a new product, Doritos Silent Snack, an innovation that removes Doritos’ Iconic Crunch noise for Gamers. We teased this with gamers via a seemingl...

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Shortlist: Enlist with the Royal Navy's AI Virtual Recruitment Guide

Wavemaker UK

Client: The Royal Navy

The Royal Navy and Wavemaker UK launched a UK government first: a Royal Navy AI Virtual Guide - a sophisticated web-based conversational AI assistant, created to support candidates through their joining journey, from the outset. We knew it needed to be optimised for Gen Z, by being supportive and inclusive, so we worked in collaboratio...

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Imagining a world without nature with WWF

Brave Bison

Client: WWF

With zero media budget, Brave Bison helped WWF drive awareness of the loss of biodiversity on World Wildlife Day 2023, by tapping into the cultural zeitgeist and mobilising a powerful and engaged community of 5,000 budding generative AI creatives—asking them to visualise a world without nature and prompt action towards animal conservat...

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Movable Ink Da Vinci: an Ensemble Approach to AI

Movable Ink

Recognising the need to reverse down-trending engagement and shift towards a customer-centric approach, one of the largest retailers embarked on a transformative journey with Movable Ink's AI offering, Da Vinci, to overhaul its email strategy. Da Vinci empowered the brand to decouple campaigns from creative, allowing marketers t...

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Shortlist: PAM (Pitch AI Mentor)

R/GA EMEA

Client: Founderland

Startup founders face a myriad of challenges when it comes to raising capital, and intense pressure to make a strong first impression. Meanwhile, shockingly only 0.5% of VC funding goes to women of color founders. That’s why Founderland, the fastest growing community of women of colour founders dedicated to creating an inclusive, inter...

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The Bubl Generator - A Branded Image model for VMO2

fAIth - The AI Creative Agency

Client: Virgin Media O2

The "Best Use of AI" entry from fAIth, VCCP’s AI creative agency, showcases a revolutionary asset creation process through a bespoke AI image generation model for O2's brand mascot, Bubl. Previously, high production costs (~£4,000 per asset) and long timelines limited Bubl's story-telling potential and visibility, with 50% of O2 custom...

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Velvetise to Happiness

Gravity Road

Client: Hotel Chocolat

In the Top Ten rankings of the UK’s most effective TV ads of 2023, there is only one that was created using Gen AI. It was for Hotel Chocolat. This was the first campaign to harness Gen AI throughout the entire workflow of a new brand world creation in the UK. LLMs (Large Language Models) were trained on a whole mix of di...

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BEST USE OF CREATIVE PERSONALISATION

Big Little Welcomes

Talon

Client: British Airways

Connecting loved ones for over 100 years, British Airways (BA) wanted to celebrate the warm, fuzzy feeling with the hundreds and thousands of people landing back in the UK to spend Christmas with their loved ones. ​ ‘Big Little Welcomes’ made sure that BA was a part of these reunions, giving friends & family the chance to surpris...

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Joyride

1stAveMachine

Client: Carvana

To mark its milestone of 1 million cars sold, Carvana teamed up with us to do the impossible: make a personalized video for over 1 million customers. We harnessed cutting edge AI technology to deliver 1.3 million unique videos, showing that new AI tools can be used to create personal videos at an unprecedented scale. To celebrat...

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BEST USE OF DATA

Sponsored by

BEST USE OF EXPERIENTIAL TECH

Armani Si Infinity Room

EssenceMediacomX, GroupM OOH

Client: L'Oréal

The launch of Sì EDP Intense in the UK was brought to life with the creation of a 6-metre-high Armani Sì monolith and interior infinity room. The public was invited to step inside and be transported somewhere completely unexpected, in a true sensory overload which pushed the boundaries of light, sound and scent to create an immersive f...

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Build My Printer Experience

Designory

Client: HP Inc.

The Enterprise Printer has traditionally been seen as the office workhorse — beige, bulky, and often tucked out of view. But HP didn’t think it had to be that way. They introduced a series of customizable enterprise printers available in several bright color panels. This colorful refresh brought the printer out of the back room ...

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Destination 2030

2LK

Client: IBM

What if improving sustainability could elevate profitability? Today, most corporate ESG targets are based on estimates and tracking emissions through the value chain is notoriously difficult, leaving 2030 sustainability goals hard to reach, and even harder to prove. IBM’s AI sustainability software suite helps solve the E...

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Doritos Silent

Sips and Bites

Client: Doritos

86% of Gamers Snack whilst playing, and although they love Doritos (especially its crunch)…. Doritos and Gaming is not a match made in heaven. Doritos created a hoax launch with a new product, Doritos Silent Snack, an innovation that removes Doritos’ Iconic Crunch noise for Gamers. We teased this with gamers via a seemingl...

Read More

EE Game Store: A Masterclass in How to Win in Gaming

EssenceMediacom X, Havas Play, Saatchi & Saatchi, and Posterscope

Client: EE

EE has identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke activations to engage gamers wi...

Read More

MLB Home Run Derby X, The Cage’ aka ‘HRDX The Cage

Imagination

Client: Major League Baseball

To engage a younger and more diverse audience MLB wanted to bring baseball into the city. But the dimensions of a ballpark field make that almost impossible. Enter Home Run Derby X, The Cage - a dimension-defying baseball game that seamlessly blended reality and virtual gameplay. Using the latest ball-tracking technology, players smash...

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Sponsored by

BEST USE OF EXPERIMENTAL TECH

BEST USE OF INSIGHT

From Awareness to Purchase: Hotpoint Whirlpool's Journey Through the Consumer Funnel

Hotpoint Whirlpool, GroupM, mSix&Partners

Client: Hotpoint Whirlpool

The continual tech development of our offering is always insight led, and we are constantly nudging the needle of innovation within our space. So, we set ourselves the challenge of unravelling the effect of targeting lower down the funnel to reduce wastage and lower budgets whilst capturing cookieless data. We know tha...

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PAM (Pitch AI Mentor)

R/GA EMEA

Client: Founderland

Startup founders face a myriad of challenges when it comes to raising capital, and intense pressure to make a strong first impression. Meanwhile, shockingly only 0.5% of VC funding goes to women of color founders. That’s why Founderland, the fastest growing community of women of colour founders dedicated to creating an inclusive, inter...

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The Unthinkable Comparison

Designory

Client: Subaru

Car brands didn’t see it: A comparison can be a win-win. We discovered an untapped demand for comparing cars to others from the same brand. So we created the first owned video content of its kind, and exceeded benchmarks by nearly 400%.

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Using data and insights to (re)build the case for brand in a 50-year-old business.

Medialab

Client: Laithwaites

Laithwaites, a 50 year old family business was facing a consideration challenge from increased competition – both from new entrants as well as the established supermarkets. To build internal support for the potential of brand, we executed a transformative regional brand campaign to revive brand awareness and drive sales. Anchore...

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BEST USE OF PAID SEARCH

British Gas Search Protect

OMD UK

Client: British Gas

Over the last few years, the energy market in the UK has experienced a total upheaval. The effects on consumers, the economy and businesses like British Gas have been far-reaching. These market shifts jolted British Gas into forming new agency relationships, new media strategies, and a renewed focus on efficiency. And so, we wer...

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BEST USE OF PAID SOCIAL

JLR Electric SUVs on Pinterest: Redefining Luxury

Hearts & Science

Client: Jaguar Land Rover

Hearts & Science delivered a Paid Social campaign for Jaguar Land Rover (JLR) which aimed to shift perceptions of their electric SUVs towards stylishness, modernity, and luxury. By leveraging premium placements, engaging video creatives, and strategic retargeting, the campaign exceeded objectives, driving impressive us...

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Ode to Lidl Bakery

OMD UK

Client: Lidl

With a cult-like level of interest, Lidl Bakery was quickly becoming a dough-licious phenomenon. #LidlBakery had amassed a staggering 19.1 million organic views on TikTok, so when the time came to launch Lidl GB’s own TikTok page, what better canvas for our campaign than the delectable world of bakery? But since TikTok a...

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Range Rover Evoque: The City that Shaped Me

Hearts & Science

Client: Jaguar Land Rover

In a competitive luxury automotive landscape, the Range Rover Evoque was struggling to cut through and needed a strategic refresh. As part of that reset, this paid social campaign helped to successfully repositioned the Evoque as the ideal city car for a young, urban audience, exceeding key objectives and demonstrating...

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The Google App x Eurovision Hum to Search Challenge

EssenceMediacomX

Client: Google UK

The Google App has some of Google's most innovative search features, as such Google markets this as the best place to search from and use in their everyday lives. One of the most innovative features is Hum to Search, which identifies songs from users’ hums, whistles or singing - perfect pitch not required! To bring Hum to ...

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BEST USE OF PROGRAMMATIC MEDIA

A programmatic platform that drives better results for brands, and the planet.

Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across quality digital media. The platform incorporates demand, supply, data and creative capabilities. Thousands of media buyers in the UK use Teads Ad Manager (TAM) platform every day as their primary way of reaching 89% of the U...

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Shortlist: How 1PD and hyper targeting drove incredible ecommerce performance for Kenvue

KINESSO UK&I

Client: Kenvue

The consumer healthcare giant, Kenvue, tasked KINESSO UK&I with exploring the possibility of utilising Nectar360 data through programmatic activation to reach niche audiences and directly track sales attributed to KINESSO's activity. KINESSO planned and activated a pioneering, agency-first data test via a newly available self-ser...

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How MiQ geo-contextually boosted UKTV's Linear TV viewership

MiQ

Client: UKTV x Havas

UKTV is a major British television network known for its diverse portfolio programming from comedy to drama and documentaries, including Dave, Gold, W, and Drama. The network is a significant player in the UK's broadcast and streaming landscape. UKTV wanted to increase awareness and linear viewership of new titles, specifically ...

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Opening up About Gambling Harms

OmniGOV at MG OMD

Client: GambleAware

This campaign tackled societal norms and victim blaming to widen empathy for those experiencing harm, and to empower those experiencing it to open up and seek help. It was a ‘David versus Goliath’ scenario and required a smart and integrated strategy to cut through.

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Shortlist: Reduce, Reinvest, Repeat: Helping Sainsbury’s Slash its Media Carbon Footprint

EssenceMediacomX

Client: Sainsbury's

Sainsbury’s is committed to decarbonising its business and has committed to becoming Net Zero across its own operations by 2035. Media investment can have a heavy carbon footprint. One million ad impressions is equivalent to one metric tonne of carbon – or one round trip flight from Boston to London. We knew we needed to act, so...

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The Greener Grid

Goodstuff

Client: OVO Energy

Changing the way people think about their energy usage through a world-first dynamic campaign that only activates at times when the National Grid is running on a higher proportion of renewable energy. Our Greener Grid innovation promoted OVO’s Power Move initiative by shifting the conversation from the cost of energy to when the most s...

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The Power of Programmatic with TotalEnergies

TotalEnergies, GroupM, Wavemaker

Client: TotalEnergies

TotalEnergies wanted to run corporate messaging that gave a lift in brand awareness, increased attention metrics and highlighted sustainability. Having never previously run extensive multi market programmatic activations, our solution guided them on a journey that took 7 months of negotiating to get sign-off on (and many ...

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Sponsored by

BEST USE OF TECH IN CRM

BEST USE OF TECH IN OUT-OF-HOME

Coca-Cola Zero Sugar #TakeATaste

EssenceMediacom UK, DOOH.com, JCDecaux

Client: Coca-Cola

Coca-Cola is iconic but faced a challenge with Coca-Cola Zero Sugar (CCZS). Despite its excellent taste, CCZS needed to grow their existing Gen Z audience, who were increasingly trialing emerging brands. The goal was to make CCZS as loved amongst Gen Z as Original Taste is to its established audience. We needed to make the jump ...

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Maybelline: Surreal Twist with OOH

EssenceMediacomX & GroupM OOH

Client: L'Oreal

Everyone talks about how hard it is to cut through the clutter, not every product has to deal with the kind of clutter that we do. In Boots alone there are 351 – yes, 351 - mascara products on sale. That’s clutter! For Maybelline’s Falsies Surreal Extension Mascara we cut through by creating a suitably surreal launch - and a new ...

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Positioning Columbia as the go-to choice for outdoor activities using triggered programmatic Digital-Out-Of-Home

Displayce, VIOOH, Spinnn

Client: Columbia

Columbia embarked on a strategic mission to solidify its position as the top choice for outdoor activities and gear ahead of the winter holidays in Europe. Collaborating with Displayce DSP and Spinnn agency, Columbia executed a crafted pDOOH campaign targeting audiences preparing for winter adventures as part of its Speak Mountain glob...

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Stay Connected at Night - From creative concept to augmented reality

Posterscope/EssenceMediacomX/Saatchi&Saatci

Client: EE

This campaign brought to life in stunning fashion the incredible creative concepts which won 1st Prize at Ocean’s Creative Competition in 2022. Not satisfied with having a great idea, EE were determined to ensure the public were able to benefit from this groundbreaking idea & their market leading network. Using the latest innova...

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The Greener Grid

Goodstuff

Client: OVO Energy

Changing the way people think about their energy usage through a world-first dynamic campaign that only activates at times when the National Grid is running on a higher proportion of renewable energy. Our Greener Grid innovation promoted OVO’s Power Move initiative by shifting the conversation from the cost of energy to when the most s...

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Sponsored by

BEST USE OF DATA - ENTERTAINMENT

Data + Creativity = Magic

PHD UK

Client: Warner Bros. Interactive Entertainment

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Revolutionising brand campaigns through data, with Bauer Media & Permutive

Bauer Media & Permutive

Client: Bauer Media

Bauer Media's entry reflects a transformative journey for the media entertainment powerhouse. At its core, it has a data-driven strategy powered by Permutive’s patented technology. Bauer Media is solving a huge issue for its clients in partnership with Permutive, using data to increase their clients’ addressability and audience engagem...

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Rigour and Flair – Matching and Moulding The Mood of the Nation

Havas Entertainment

Client: UKTV

UKTV viewing needed a new radical method rooted in viewing behaviour to ensure their streaming service, UKTV Play, became their leading source of views. Our campaign took a ground-breaking approach, leveraging a combination of data insights and creative strategies to deliver a truly audience-first experience. Recognising the impact ...

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BEST USE OF DATA - FOOD & DRINK

DATA-ON-TAP – Using 1st Party Data to Revolutionise OOH Planning for PepsiCo

Talon

Client: PepsiCo

PepsiCo (D)OOH it better. In 2023 it was time to supercharge PepsiCo’s OOH across the full brand portfolio. We introduced an integrated data-led, audience-first strategy and tailored all food & drink OOH campaigns to consumer habits and daily movements. This new approach, championed by Talon and driven by PepsiCo’s first-par...

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From Fast Food to Fast Data: KFC's Innovative Approach

KFC, GroupM, Mindshare UK

Client: KFC

In Q4 of 2022 KFC came to us to help launch their own delivery service. Our innovative solution generated £888k profit and a 16% uplift in delivery sales, so for 2023 we needed to maintain the growth trajectory and increase share of their overall delivery sales vs the aggregators. Our initial groundwork and data driven cu...

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Nano’s delivers game changing ID-free audience targeting and industry measurement solution for Heineken

Nano Interactive

Client: Heineken

Heineken turned to Nano, leader in ID-free targeting solutions, in collaboration with consumer behaviour experts Circana for its newest launch. Nano’s cookie- and profiling-free targeting technology plus Circana’s measurement solutions combined to build the Cruzcampo brand in the UK, with the campaign running for 7 weeks from Oc...

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Securing The Future Of Greene King Brewery

Total Media

Client: Greene King

Facing a decline in their traditional ale market, Greene King launched two new craft beers to captivate younger beer consumers and secure the long-term future of the business. With a modest budget in a fiercely competitive market, we looked to data to redefine their approach to create a targeted campaign that would deliver on their bus...

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Using data and insights to (re)build the case for brand in a 50-year-old business.

Medialab

Client: Laithwaites

Laithwaites, a 50 year old family business was facing a consideration challenge from increased competition – both from new entrants as well as the established supermarkets. To build internal support for the potential of brand, we executed a transformative regional brand campaign to revive brand awareness and drive sales. Anchore...

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BEST USE OF DATA - PUBLIC SECTOR/CHARITY

NHSBT: From Data to Donation

OmniGOV at MG OMD

Client: NHS Blood and Transplant

The NHS urgently needs 4,300 blood donations every single day to meet the escalating needs of its hospitals. However, over the last couple of years, NHS Blood and Transplant (NHSBT), the organisation responsible for blood donation services, encountered significant challenges in meeting these levels amidst various crises. The compoundin...

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USING DATA-DRIVEN OOH TO TRANSFORM CANCER PERCEPTIONS IN SCOTLAND

Talon

Client: Scottish Government

Cancer is the biggest killer in Scotland, with 1 in 2 people getting it in their lifetime, a statistic that skews disproportionately towards the nation’s 40+ C2DE’s men. ​ Whilst the Scottish Government’s Detect Cancer Early previous campaigns had shifted behaviour and made progress in increasing early stage diagnoses - the male ...

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BEST USE OF DATA-RETAIL

BEST USE OF DATA - FINANCIAL & PROFESSIONAL SERVICES

British Gas Availability Engine

OMD UK

Client: British Gas

Each year 9M homeowners experience issues that need a quick fix – whether it’s a boiler that’s on the blink, a blocked drain, or a tripping fuse box. However, despite being a household name across the UK, British Gas’ share of the home repair market was under-delivering compared to local tradesmen who were seen as more trustworthy, rel...

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British Gas Search Protect

OMD UK

Client: British Gas

Over the last few years, the energy market in the UK has experienced a total upheaval. The effects on consumers, the economy and businesses like British Gas have been far-reaching. These market shifts jolted British Gas into forming new agency relationships, new media strategies, and a renewed focus on efficiency. And so, we wer...

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Real-time data activation campaign

Alphix Solutions

Client: Baillie Gifford

In 2022, the Scottish Mortgage Investment Trust, managed by Baillie Gifford, underwent a re-brand. The core aim of this campaign was to drive awareness of the new Scottish Mortgage identity and reassure their investors during times of stock market volatility. To ensure that we maximised our effectiveness in reaching our key buyers, the...

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The Greener Grid

Goodstuff

Client: OVO Energy

Changing the way people think about their energy usage through a world-first dynamic campaign that only activates at times when the National Grid is running on a higher proportion of renewable energy. Our Greener Grid innovation promoted OVO’s Power Move initiative by shifting the conversation from the cost of energy to when the most s...

Read More

TSB's Segmentation Success Story

the7stars

Client: TSB

A recent switcher campaign had successfully acquired customers, but higher-than-expected attrition among switchers became evident at the end of 2022. This raised questions about the efficiency of the switch incentive in driving longer-term profitability. The problem with these customers is that as soon as their term is over, and they i...

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Tug Tool 'TUGCID' helps attribute digital investment along the customer journey while providing visibility on lead origins

Tug Agency

Client: LEAP

LEAP, a provider of legal practice management and accounting software, approached Tug to get more insight into how their leads and MQLs were generated (partly due to being unable to track multiple prospect touchpoints and lead origins), while also keeping within their marketing budget. Through the development and implementation of our ...

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BEST INTEGRATED CAMPAIGN

Coca-Cola Zero Sugar #TakeATaste

EssenceMediacom UK, DOOH.com, JCDecaux

Client: Coca-Cola

Coca-Cola is iconic but faced a challenge with Coca-Cola Zero Sugar (CCZS). Despite its excellent taste, CCZS needed to grow their existing Gen Z audience, who were increasingly trialing emerging brands. The goal was to make CCZS as loved amongst Gen Z as Original Taste is to its established audience. We needed to make the jump ...

Read More

EE Game Store: A Masterclass in How to Win in Gaming

EssenceMediacom X, Havas Play, Saatchi & Saatchi, and Posterscope

Client: EE

EE has identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke activations to engage gamers wi...

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It's OK. I'm with the AA

Goodstuff x LADbible

Client: The AA

When The AA tasked Goodstuff with driving growth, we knew that we needed to engage with a younger audience, increasing prompted awareness, creating brand preference, and shifting perception by highlighting all The AA has to offer. Partnering with LADbible, we aligned The AA with British youth culture and the real cars, and experiences ...

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McDonald's App Strategy

OMD UK

Client: McDonald's

Transforming McDonald's from a bricks-and-mortar retailer to an established player in the digital app market. McDonald’s business is built on bringing feel-good moments and value to its customers. But with an ever-changing landscape and newly established, digital first players such as Uber Eats, JustEat and Deliveroo flooding th...

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Opening up About Gambling Harms

OmniGOV at MG OMD

Client: GambleAware

This campaign tackled societal norms and victim blaming to widen empathy for those experiencing harm, and to empower those experiencing it to open up and seek help. This was a ‘David versus Goliath’ situation and required a smart and integrated strategy to cut through.

Read More

BEST LOCATION-BASED OR PROXIMITY MARKETING CAMPAIGN

Allevia x BMG Partnership

Hearts & Science UK

Client: Sanofi, Allevia

In 2022, Hearts & Science helped Sanofi launched Allevia to help the 16 million UK hay fever sufferers with great success. We did this by creating the worlds most sophisticated allergy model which helped deliver one of the most successful pharmaceutical launches of all time (according to IRI data) in an overwhelming sh...

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British Gas Availability Engine

OMD UK

Client: British Gas

Each year 9M homeowners experience issues that need a quick fix – whether it’s a boiler that’s on the blink, a blocked drain, or a tripping fuse box. However, despite being a household name across the UK, British Gas’ share of the home repair market was under-delivering compared to local tradesmen who were seen as more trustworthy, rel...

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The World’s Smallest Global Campaign

Wavemaker, GroupM OOH, DOOH.com, VCCP

Client: Transport for London (TfL)

‘Data’ – amazing thing, but also pretty complicated. So, it’s not every day that we get to talk about data making things simpler, but that’s exactly what this entry is about. This is the story of how we used data to engage a global audience in the space of a few hundred square feet and tell them about the ease and convenie...

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Using data and insights to (re)build the case for brand in a 50-year-old business.

Medialab

Client: Laithwaites

Laithwaites, a 50 year old family business was facing a consideration challenge from increased competition – both from new entrants as well as the established supermarkets. To build internal support for the potential of brand, we executed a transformative regional brand campaign to revive brand awareness and drive sales. Anchore...

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TECH AS PART OF CAMPAIGN- CONSUMER GOODS AND RETAIL

Coca-Cola Zero Sugar #TakeATaste

EssenceMediacom UK, DOOH.com, JCDecaux

Client: Coca-Cola

Coca-Cola is iconic but faced a challenge with Coca-Cola Zero Sugar (CCZS). Despite its excellent taste, CCZS needed to grow their existing Gen Z audience, who were increasingly trialing emerging brands. The goal was to make CCZS as loved amongst Gen Z as Original Taste is to its established audience. We needed to make the jump ...

Read More

Shortlist: Cracking The Cookie Conundrum & Diversifying Performance With An Addressable First For Listerine

KINESSO UK&I

Client: Kenvue

Kenvue, the consumer healthcare giant, tasked KINESSO UK&I with exploring and implementing a cookieless test through Adform’s ‘ID Fusion' to explore its feasibility and effectiveness at delivering incremental reach for its product, Listerine. KINESSO planned and activated a cutting edge, agency first, cookieless addressability te...

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Jameson "Arrive Like A Local" Travel Wallet

Pernod Ricard Global Travel Retail, SmartMedia Technologies & 92Proof

Client: Pernod Ricard Global Travel Retail, SmartMedia Technologies & 92Proof

Modern travellers seek authentic experiences. Jameson and Pernod Ricard Global Travel Retail embrace this challenge head-on. In partnership with SmartMedia Technologies and 92 Proof, Jameson and Pernod Ricard Global Travel Retail leveraged cutting-edge Web3 technology to revolutionise the travel experience, transforming it into an imme...

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New All-Electric Ford Explorer Product Reveal

Imagination

Client: Ford of Europe

How can you let everyone in Europe test drive a new car at the same moment you reveal it? Imagination was tasked with revealing Ford’s latest EV to a consumer audience across Europe and driving reservations ahead of its launch. The most effective method of driving reservations or sales of a vehicle is physically getting b...

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TECH AS PART OF A CAMPAIGN ENTERTAINMENT

Cher Turns Back Time: Reaching the Next Gen on Roblox

Warner Music Group, Warner Records & Gamefam

Client: N/A

There’s no debate that Cher is a timeless music icon, and while her fanbase is as crazed as ever for her music, they continue to age up. With the release of Cher’s first-ever Holiday album and first new studio album in five years, Warner Records had to figure out how to engage the next generation of Cher fans. Searching for an a...

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Gamefam, Havas Play, Havas Entertainment & Livewire Launch First Brand Integration in Fortnite Creative Game

Gamefam, Havas Play, Havas Entertainment & Livewire

Client: Altitude

The cinema industry continues to battle the longstanding effects of the pandemic. Altitude, a UK independent distributor, was facing dwarfed budgets for the release of horror movie Talk to Me in July 2023… Altitude’s make-or-break moment. Despite its gripping storyline, Altitude faced a tough market for Talk to Me – competition f...

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Greggs: Launching the Festive Bake

SKYMAGIC

Client: Greggs

Kicking off Christmas at Greggs and announcing the 2023 launch of the Festive Bake in the most innovative and impactful way in its’ 15-year history, Greggs partnered with SKYMAGIC to create a 500-drone display that would transform the night sky into an epic universe of pastries and doughnuts. The stars aligned above Greggs’ Newca...

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The Google App x Eurovision Hum to Search Challenge

EssenceMediacomX

Client: Google UK

The Google App has some of Google's most innovative search features, as such Google markets this as the best place to search from and use in their everyday lives. One of the most innovative features is Hum to Search, which identifies songs from users’ hums, whistles or singing - perfect pitch not required! To bring Hum to ...

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TECH FOR GOOD

#BeforeYouAsk

Wavemaker UK

Client: Royal National Institute of Blind People (RNIB)

The #BeforeYouAsk campaign, developed by RNIB in collaboration with Wavemaker UK, The & Partnership and Voxly Digital, challenges misconceptions about blindness and fosters inclusivity. Through an interactive video chat tool developed by Wavemaker UK and Voxly Digital, the campaign addresses common questions that people may have, but n...

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EE: Stay Connected at Night

EssenceMediacomX, Posterscope, Saatchi & Saatchi

Client: EE

Cities after dark can be dangerous places, particularly for women & vulnerable minority groups. EE devised Stay Connected at Night, to help both customers & non-customers stay safe with the UK’s first technology-enabled route home. From added charging points, through projections that gave directions, to OOH formats that lit up darkened...

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Every Mind Matters

OmniGOV at MG OMD

Client: Office for Health Improvements and Disparities

There are a number of barriers stopping people from seeking mental health treatment ranging from low awareness of mental health issues to the social stigma and fear of judgement from peers. This campaign was developed to overcome these barriers by empowering vulnerable and distressed audiences to take action to protect and impro...

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PAM (Pitch AI Mentor)

R/GA EMEA

Client: Founderland

Startup founders face a myriad of challenges when it comes to raising capital, and intense pressure to make a strong first impression. Meanwhile, shockingly only 0.5% of VC funding goes to women of color founders. That’s why Founderland, the fastest growing community of women of colour founders dedicated to creating an inclusive, inter...

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Reduce, Reinvest, Repeat: Helping Sainsbury’s Slash its Media Carbon Footprint

EssenceMediacomX

Client: Sainsbury's

Sainsbury’s is committed to decarbonising its business and has committed to becoming Net Zero across its own operations by 2035. Media investment can have a heavy carbon footprint. One million ad impressions is equivalent to one metric tonne of carbon – or one round trip flight from Boston to London. We knew we needed to act, so...

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Zapvision – Accessible QR codes

Zappar

Zappar in partnership with Unilever and the RNIB developed a new enhanced QR code, called 'Accessible QR'. Accessible QR codes represent a once-in-a-generation opportunity to change the lives of hundreds of millions of people living in the world with some form of sight loss to access product information on packaging, with a single, Acc...

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‘It All Adds Up’: educating consumers during the energy crisis with Vyde, Captify, MGOMD & UK Government

Vyde

Client: UK Government

"The "It All Adds Up" campaign, part of the wider ‘Help for Households’ initiative, looked to address the energy crisis and cost of living challenges through innovative digital means. OmniGov leveraged Vyde's conversational creative units to effectively educate and empower consumers to learn about how to reduce their energy usage, brea...

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GRAND PRIX

PEOPLE, AGENCIES & TEAMS CATEGORIES

RISING STAR

Gautam Gopal

Senior Data Visualisation Exec

Client: Hearts & Science

Gautam Gopal embodies the spirit of a Rising Star. His dedication, innovation, and collaborative spirit have transformed the Biddable team at Hearts & Science, demonstrably freeing up valuable time for creativity and innovation and fostering a more efficient work environment.

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Georgia Giddings

Junior 3D Artist & Creative

Client: Powster

Georgia joined Powster in 2022 fresh out of university and dove right into the deep end, taking on the wonderful, wacky world of innovative web. Coming from a traditional 3D background, Georgia’s incredible work ethic enabled her to swiftly climb the learning curve of AR/webGL pipelines. Diligent and insightful, Georgia does it all - d...

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Philip Pang

Biddable Executive

Client: Hearts & Science

Philip Pang, Biddable Executive at Hearts & Science, embodies the spirit of a ‘rising star’. This nomination highlights his achievements in campaign success, process improvement, leadership, and fostering a knowledge-sharing culture, making him a perfect fit for this award.

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START-UP OF THE YEAR

fAIth - The AI Creative Agency

When Gen-AI exploded into the public consciousness it triggered a global freak-out. The prophets of doom told us that AI was going to take our jobs, take away our creativity and simply take over. We thought differently and launched Faith amidst this barrage of negativity. We rejected the notion that AI will be bad for our...

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Hookflash

Delivering an exceptional customer experience online has never been more important…but also rarely been as difficult. Expectations are high whilst organisations offer suffer from a lack of trust in their data, or to understand the impact of changes they’ve made. Layer in the fact that the world’s most popular web analytics tool, Google...

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Shortlist: The GoodNet

Digital advertising can be a force for good in the world. That’s why we launched The GoodNet – the ethical intelligence company. The GoodNet was born from a conversation between founders Oliver Deane and Guy Jones. They saw an opportunity to create a media intelligence business that would make it easier for brands to plan,...

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TECH LEADER OF THE YEAR

Isabel Perry

Global VP of Emerging Tech

Client: DEPT®

At DEPT®, emerging technology is at the heart of everything we do, enabling a global team of 4,000+ to innovate and pioneer new ways of helping our clients solve complex problems. Leading the charge is Isabel Perry, Global VP of Emerging Technology. In the last 12 months, she's been pivotal in setting the strategic vision for AI at DEP...

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John Campbell

Head of Innovation, ROAST

Client: ROAST

John Campbell, a prominent figure in global voice innovation, boasts an impressive career in digital marketing spanning over 12 years. After notable roles at STEAK and ZenithOptimedia, he founded Rabbit & Pork in 2018, the voice experience arm of TIPi Group. A respected thought leader, John has pioneered and launched multiple voice app...

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Kasia Kowalska

Applied Innovation Lead

Client: Wavemaker UK

Kasia, with her over 8 years of experience in digital transformation and marketing communications, has consistently proven herself as a leader who is not afraid to innovate. Her track record includes spearheading world and industry-first solutions for major global brands such as BMW, MINI, and Compare the Market. In her role at ...

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Laura Kell

Chief Data and Product Officer

Client: Havas Media Network UK

In her role as Chief data and product officer at Havas Media Network (HMN) UK, Laura Kell leads transformative initiatives in data and analytics (DNA) becoming one of the UK’s most senior women in a data and tech field in the industry. Focused on democratising technology, she has shifted HMN UK from a supplier-centric model to ...

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Matt Lamprell

Head of Data and Tech

Client: MG OMD

Matt leads Data and Technology at MG OMD. An experienced digital leader with extensive experience on both brand and agency sides, he drives the data and tech proposition across MG OMD’s client portfolio.

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