Shortlist
The Innovation
adidas: Winning Retail Search with Price (extensions)
MediaCom
Delivering Seamless Search for M&S
Incubeta
Discovering Lifetime Value for Google Ads
Essence
Find Unlimited - Vodafone
Verizon Media & Wavemaker
Football Manager 2020: Interactive Trailer Game Launch
WIREWAX
Malaria Must Die - The Voice Petition
R/GA London
Optimised for Attention - The Co-operative Group
Carat UK
The Division 2 - ECHO
makemepulse
JFK Moonshot
UNIT9
Longleat App
Intelligent Mobile
The SailGP App
Apadmi
Continuous Play
Stink Studios
Mastercard Live Trophy
Octagon
PUMA Skill Cube, 5th Avenue New York
Green Room Design
The Secret Life of Pets 2 Bark-Activated Vending Machine
GMR Marketing
Travel to 2050
AMVBBDO
The Tech
Adidas x WeTransfer - Space Race
Moxie Communications Group
Mastercard Live Trophy
Octagon
Microsoft AI Cognitive Bar
Momentum Worldwide
Miller Lite: Cantroller
UNIT9
Napapijri Future Tees
1000heads
SafeTug 360⁰ Experience
Stein IAS
World’s First 5G AI Stylist
Publicis•Poke
Change Inc. - Quit Cigarettes
Goodstuff & Craft
Huggies with Good-Loop and RocketMill: Growing Sustainability Leadership, Purchase Intent and Charitable Funds.
Good-Loop
Islamic Relief's new video game - Virtue Reality
Islamic Relief
Optimised for Attention - The Co-operative group
Carat UK
REAL TALK ABOUT SUICIDE
UNIT9
Saving the World, One Chat at a Time
Merkle
To be announced
Connecting EE with their customers
Essence
Goodstuff - The Rapport Report
Goodstuff
Project James – Your Digital Butler
News UK & Merkle
The Evoque button: Triggering a reaction
Edit & Spark44
Ad-Lib & Shell optimise creative mid-flight to 5x VTR
Ad-Lib Digital
Discovering Lifetime Value for Google Ads
Essence
Lexus gets Emotional with Artificial Intelligence
m/SIX
Magpie: a 100% AI-driven multi-channel marketing campaign
Merkle
Malaria Must Die - The Voice Petition
R/GA London
Transforming Digital Media into Business Outcomes for Ford
GTB, Xaxis EMEA and Mindshare
The User
Best Use of Creative Personalisation
A Million Ads
Diageo: What’s Your Whisky Selector
UNIT9
Magpie: a 100% AI-driven multi-channel marketing campaign
Merkle
Project Pegasus: Giving Context to Google Nest
Essence
Thoughtful Marketing Movement Set in Motion, Thanks to Bloom & Wild
Braze
Change Inc. - Quit Cigarettes
Goodstuff & Craft
Mars #bountygate
MediaCom
Project James – Your Digital Butler
News UK & Merkle
Achieving record-breaking CRM for KFC & Iris
Iris
Boosting Brand Perception with Live Insights for IKEA
Xaxis EMEA & Mediacom
CRM Dreams
Code, part of RAPP Group
DLG Lifetime Value
MediaCom
IBM Watson AI Wimbledon Campaign
DOOH.com, Kinetic Worldwide, Mindshare & Ogilvy
Malaria Must Die - The Voice Petition
R/GA London
Media
Costa Ready To Drink
MediaCom
Find Unlimited - Vodafone
Verizon Media & Wavemaker
Uberall & BP: ‘Near Me’ marketing driving customers to the forecourt
Uberall
Croud & Paysafe: Driving global growth
Croud
How The7Stars and The Trade Desk’s autumn campaign for Great Western Railway saw customers fall-ing back in love with train travel
the7Stars/The Trade Desk
Magnet, Needle & Haystack: Utilising Audience Guaranteed to Capture Audiences and Evade Competition
OMD UK
Magpie: a 100% AI-driven multi-channel marketing campaign
Merkle
Change Inc. - Quit Cigarettes
Goodstuff & Craft
Croud & Frontier: Launching Planet Zoo
Croud
BT Piccadilly Lights
Publicis•Poke
Dynamic Performance Growth for Specsavers
Manning Gottlieb OMD
IBM Watson AI Wimbledon Campaign
DOOH.com, Kinetic Worldwide, Mindshare & Ogilvy
Scottish Widows Your Future Self
MediaCom
Sky - Deep Ocean Live
Rapport
People
Charlotte Monk-Chipman
ReBOUND Returns
Lisa Arnold
Stein IAS
Adam Singolda
Taboola
Sara Robertson
Xaxis
Shaun Lohman
Adgile Media
Simon Harper
Clinigen Group
Best of the Best
To be announced