Atlas is Talon’s audience first platform designed to seamlessly extend online strategies into OOH and provide transparent access to quality digital inventory. Atlas sources inventory availability direct from media owners and is unique in its ability to curate campaigns based on KPI, audience targeting and reach and frequency. The system can activate both RTB and Open Direct and also supports creative management and reporting within one easy to use portal.
Atlas connects advertisers and agencies directly to media owners, thereby removing much of the complexity associated with on-line programmatic platforms, making all planning and buying transactions completely transparent. Featuring intelligent audience targeting and campaign measurement technology, Atlas was built around the proven specialist OOH planning strategies to deliver what advertisers really want to achieve from DOOH.
Atlas’ broad base of premium inventory is made available to planners in a simple and intuitive user interface that will be familiar to on-line digital and programmatic buying teams. Users can choose to transact via self-serve accounts or take advantage of the expert managed service.
The platform has been designed to be fully transparent and accountable, with advertisers only paying for those impressions which have been confirmed by Atlas and played on screen, having been delivered in line with the original schedule. By combining intelligent technology, unique features and our market-leading expertise, rooted in behavioural planning and audience targeting, Atlas represents the future of programmatic Out of Home planning and buying.