THE CAMPAIGN TECH AWARDS 2025

Best Audience Engagement

This award will recognise the technology and creativity behind campaigns that produce real, demonstrable engagement with their target audience.

Best Creative Use of AI

This award celebrates campaigns and projects that showcase AI as a transformative tool for creativity. Judges will look for entries that leverage AI to bring unique and imaginative ideas to life, from content creation to interactive experiences and beyond. 

Best Integrated Campaign

This award is for campaigns that demonstrate both excellence and creativity across a range of channels. 

Best Location-Based or Proximity Based Marketing Campaign

This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data. 

Best Operational Use of AI

This category recognises the outstanding use of AI to optimise business processes, drive efficiencies, or enhance operational performance. 

Best Use Gaming

Awarded to the best creative idea using in-game technology. Campaigns entered into this category will have utilised the comms opportunities of any type of gaming (including console games, PC games, social or mobile gaming) to reach audiences in new and exciting ways.

Best Use of AR/VR

This award recognises innovative use of augmented or virtual reality to create immersive brand experiences.

Best Use of Creative Personalisation

This award is for campaigns using technology to deliver targeted and personalised communications. The winner will pair brilliant creative with insightful use of data and media to deliver a highly tailored message to the customer resulting in great engagement and conversions.

Best Use of Data - Retail

Best Use of Data - Public Sector/Charity

Best Use of Data - Consumer Goods

Best Use of Data - Financial & Professional Services

Best Use of Experiential Tech

This category rewards a branded experience that makes use of technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable experience for the customer. 

Best Use of Innovation

This award honours inventive campaigns that have used innovative technology to deliver exceptional brand engagement.

Best Use of Insight

This award seeks to recognise innovative brand activity through insight. The winning work will show that insight was used not only to solve a problem but also contributed to the brand’s overall marketing mission.

Best Use of Paid Search

We are seeking proficient and successful management of a paid search campaign.

Best Use of Paid Social

We are seeking an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort. Whether the objective was to drive sales, engagement, leads or even footfall, entries should demonstrate how client objectives were met and ROI achieved from the activity.

Best Use of Programmatic Media

This award is open to media owners, media agencies, brands or creative agencies that have maximised the use of automated media solutions to create memorable campaigns. T

Best Use of Tech in CRM

Tech has enabled brands to talk directly to their customers in more innovative and personalised ways. Companies that are most effective or innovating in customer relationship management should enter this award.

Best Use of Tech in Out-of-Home

The UK’s out-of-home industry has been transformed by digital and there are more opportunities than ever before to use tech in ingenious ways to reach consumers. This award recognises memorable and powerful advertising created by innovative and creative uses of technology.

Tech as Part of a Campaign

This award recognises tech innovations created as part of a brand campaign or branding initiative. Entrants must be able to demonstrate that the technology made a difference to the campaign. 

Tech for Good

The winner of this award will demonstrate excellence in using technology in a creative campaign.

Rising Star

This award honours the emerging new talents in an industry being revolutionised by the coming together of brave clients, smart creative thinkers and game-changing tech. 

Start Up of the Year

The UK is Europe’s most vibrant and successful breeding ground for tech startups and the Tech Awards will now recognise those emerging tech companies that demonstrate outstanding work in advertising, media or marketing.

Tech Leader of the Year

This award will celebrate the individuals, in brands, agencies or tech partners, that are leading the charge and creating great work, using smart technology, that delights and engages consumers and re-imagines the world. 

Tech Team of the Year

This category will focus on a team in a business taking an innovative approach towards technology in advertising and marketing.

These categories are open to participants from all countries worldwide, with the exception of the United Kingdom.
Please note that these categories will be announced on the Campaign website on Thursday 5 June 2025. They will not be announced at the live awards ceremony.

Best Use of AI

This award recognises the most effective use of AI for a campaign or business optimisation.

Best Use of Data

This category seeks to recognise innovative brand activity rooted in data-driven customer insight.

Tech for Good

The winner of this award will demonstrate excellence in using technology in a creative campaign.

Tech Leader of the Year

This award will celebrate the individuals, in brands, agencies or tech partners, that are leading the charge and creating great work, using smart technology, that delights and engages consumers and re-imagines the world.

Tech Team of the Year

This category will focus on a team in a business taking an innovative approach towards technology in advertising and marketing.