THE CAMPAIGN TECH AWARDS

Register your interest for 2026

The Campaign Tech Awards celebrate innovation and excellence in technology across the marketing, advertising, and media industries. Together we will recognise the outstanding campaigns, tools, and technologies that drive success.

We hosted our sold-out 2025 ceremony on Thursday 5 June at the Biltmore Mayfair.


RESULTS
REGISTER YOUR INTEREST 2026

AMPLIFY YOUR WIN

Showcase your success at new heights with our amplification package.

 

We want to get your win out there, to the audience, in front of prospective clients (and competitors!).

 

That’s why we’ve put together an instant shout-about-it package: quick turnaround content that won’t destroy your marketing budget.

WHAT'S INCLUDED?

2025 CEREMONY

A NOTE FROM THE EDITOR

Lucy Shelley - Tech Editor, Campaign



"The future of advertising has long been about the perfect marriage between creativity, media and technology. With the ground beneath us shifting faster than ever before, it’s crucial to honour and celebrate the creative work and thinkers in the advertising and marketing industries. After a record-breaking year for the Campaign Tech Awards last year and new categories introduced for AI and AR/VR, I am really looking forward to reviewing the work that truly champions innovation across adland." 

Lucy Shelley

Tech Editor, Campaign

YOUR 2025 PANEL OF JUDGES

HEAR WHAT OUR PREVIOUS ENTRANTS HAVE TO SAY...

  • We were up against some tough competition, from pioneering thinkers and creatives using ground-breaking tech, so we are proud to be recognised for our work with our clients, for campaigns that both innovatively and effectively transformed the shopper journey.

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  • The team involved were so excited to have their work recognised in such a public forum from a recognisable name like Campaign. The award has taken pride of place on display in the office.

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  • This award has contributed to raising our profile this year and solidified the fact we have such a hard working team.

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  • One of the things we need to get better at doing as an agency is writing case studies, and promoting our wins. Writing the entry for the Campaign Tech awards was a great way to hit this nail on the head. We gathered all the stats, dug into all the results and pulled together a very detailed, strong award entry, which we were then able to use as a hero content piece for other assets creation. We were thrilled to have won the award.

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  • The whole agency and our client were able to join in the celebrations- we all reflected on what a great campaign it was.

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  • The Campaign Tech winners badge is a great asset to have across our website, social media and email footers. We also reference this in our pitch decs and in our sales outbounding.

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  • The experience of entering the awards was pretty seamless. Once we had written our 'hero' award entry, we were able to tweak this to fit within the Campaign Tech award entry requirements.

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  • We received exposure from the award on the Campaign Tech Awards website, which saw us listed as the winners of a very competitive category, with big brands and great campaigns. So it was great to gain exposure at the top of this list!

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  • Our campaigns are testament to the ability of our teams and our clients to embrace challenge, and we are thrilled to be able to celebrate them again this year!

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NEED SOME TIPS FOR YOUR ENTRY?

HEAR FROM OUR JUDGES
DISCOVER MORE

CATEGORIES 2025

CAMPAIGN CATEGORIES

Best Audience Engagement

This award will recognise the technology and creativity behind campaigns that produce real, demonstrable engagement with their target audience.

Best Creative Use of AI

This award celebrates campaigns and projects that showcase AI as a transformative tool for creativity. Judges will look for entries that leverage AI to bring unique and imaginative ideas to life, from content creation to interactive experiences and beyond. 

Best Integrated Campaign

This award is for campaigns that demonstrate both excellence and creativity across a range of channels. 

Best Location-Based or Proximity Based Marketing Campaign

This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data. 

Best Operational Use of AI

This category recognises the outstanding use of AI to optimise business processes, drive efficiencies, or enhance operational performance. 

Best Use Gaming

Awarded to the best creative idea using in-game technology. Campaigns entered into this category will have utilised the comms opportunities of any type of gaming (including console games, PC games, social or mobile gaming) to reach audiences in new and exciting ways.

Best Use of AR/VR

This award recognises innovative use of augmented or virtual reality to create immersive brand experiences.

Best Use of Creative Personalisation

This award is for campaigns using technology to deliver targeted and personalised communications. The winner will pair brilliant creative with insightful use of data and media to deliver a highly tailored message to the customer resulting in great engagement and conversions.

Best Use of Data - Retail

Best Use of Data - Public Sector/Charity

Best Use of Data - Consumer Goods

Best Use of Data - Financial & Professional Services

Best Use of Experiential Tech

This category rewards a branded experience that makes use of technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable experience for the customer. 

Best Use of Innovation

This award honours inventive campaigns that have used innovative technology to deliver exceptional brand engagement.

Best Use of Insight

This award seeks to recognise innovative brand activity through insight. The winning work will show that insight was used not only to solve a problem but also contributed to the brand’s overall marketing mission.

Best Use of Paid Search

We are seeking proficient and successful management of a paid search campaign.

Best Use of Paid Social

We are seeking an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort. Whether the objective was to drive sales, engagement, leads or even footfall, entries should demonstrate how client objectives were met and ROI achieved from the activity.

Best Use of Programmatic Media

This award is open to media owners, media agencies, brands or creative agencies that have maximised the use of automated media solutions to create memorable campaigns. T

Best Use of Tech in CRM

Tech has enabled brands to talk directly to their customers in more innovative and personalised ways. Companies that are most effective or innovating in customer relationship management should enter this award.

Best Use of Tech in Out-of-Home

The UK’s out-of-home industry has been transformed by digital and there are more opportunities than ever before to use tech in ingenious ways to reach consumers. This award recognises memorable and powerful advertising created by innovative and creative uses of technology.

Tech as Part of a Campaign

This award recognises tech innovations created as part of a brand campaign or branding initiative. Entrants must be able to demonstrate that the technology made a difference to the campaign. 

Tech for Good

The winner of this award will demonstrate excellence in using technology in a creative campaign.

PEOPLE, AGENCIES AND TEAMS

Rising Star

This award honours the emerging new talents in an industry being revolutionised by the coming together of brave clients, smart creative thinkers and game-changing tech. 

Start Up of the Year

The UK is Europe’s most vibrant and successful breeding ground for tech startups and the Tech Awards will now recognise those emerging tech companies that demonstrate outstanding work in advertising, media or marketing.

Tech Leader of the Year

This award will celebrate the individuals, in brands, agencies or tech partners, that are leading the charge and creating great work, using smart technology, that delights and engages consumers and re-imagines the world. 

Tech Team of the Year

This category will focus on a team in a business taking an innovative approach towards technology in advertising and marketing.

Grand Prix

INTERNATIONAL CATEGORIES

These categories are open to participants from all countries worldwide, with the exception of the United Kingdom.
Please note that these categories will be announced on the Campaign website on Thursday 5 June 2025. They will not be announced at the live awards ceremony.

Best Use of AI

This award recognises the most effective use of AI for a campaign or business optimisation.

Best Use of Data

This category seeks to recognise innovative brand activity rooted in data-driven customer insight.

Tech for Good

The winner of this award will demonstrate excellence in using technology in a creative campaign.

Tech Leader of the Year

This award will celebrate the individuals, in brands, agencies or tech partners, that are leading the charge and creating great work, using smart technology, that delights and engages consumers and re-imagines the world.

Tech Team of the Year

This category will focus on a team in a business taking an innovative approach towards technology in advertising and marketing.

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