Stay Connected at Night - From creative concept to augmented reality

Client: EE

This campaign brought to life in stunning fashion the incredible creative concepts which won 1st Prize at Ocean’s Creative Competition in 2022. Not satisfied with having a great idea, EE were determined to ensure the public were able to benefit from this groundbreaking idea & their market leading network.

Using the latest innovations in Digital OOH including facial recognition software , Augmented Reality, and live transport data feeds this campaign offered real utility to citizens, made a bold statement of intent on the public screen and made a usually impersonal format directly accessible to viewers, leading to significant uplifts in both sentiment and awareness of EE’s connected network despite only being run during the hours of darkness.