Client: NHS Blood and Transplant
The NHS urgently needs 4,300 blood donations every single day to meet the escalating needs of its hospitals. However, over the last couple of years, NHS Blood and Transplant (NHSBT), the organisation responsible for blood donation services, encountered significant challenges in meeting these levels amidst various crises. The compounding effects of the cost-of-living crisis, the conflict in Ukraine, and post-pandemic fatigue reduced mental availability for the NHS, contributing to a significant decline in blood donors.
But how could we overcome these obstacles to help the NHS collect even more vital lifesaving donations?
