Hookflash

Delivering an exceptional customer experience online has never been more important…but also rarely been as difficult. Expectations are high whilst organisations offer suffer from a lack of trust in their data, or to understand the impact of changes they’ve made. Layer in the fact that the world’s most popular web analytics tool, Google Analytics, had released its most radically new version and 2023 was always going to be a difficult year for clients looking to drive more from their website.

Enter, the Hookflash team Hookflash was founded on the 1st of January 2023, with a vision of helping clients, and media agencies, thrive through the effective use of data. But first – to implement, trust and start to use GA4, across our client base with the sunset date set to July 2023. Our first 14 months have exceeded our most ambitious expectations, helping over 50 brands grapple with and get used to GA4, and other analytics tools, to start driving business impact. We’ve trained almost a dozen media agencies and over 250 digital professionals to use the tool across bespoke training plans. We’re exceptionally proud to have delivered work for disruptive, industry-leading clients like Ooni, Barbour, Hearst, Yoto and Sk:n Clinics, and continue to partner with our clients to drive real business results. Whether it's delivering insights, reducing page load time, integrating SEO and website analytics or directly increasing conversions, we're thrilled to be improving websites, one site a time.