The Greener Grid


Client: OVO Energy

Changing the way people think about their energy usage through a world-first dynamic campaign that only activates at times when the National Grid is running on a higher proportion of renewable energy. Our Greener Grid innovation promoted OVO’s Power Move initiative by shifting the conversation from the cost of energy to when the most sustainable time is to use it. Highlighting those greener moments instantaneously through the world’s first programmatically traded out-of-home campaign connected in real-time with National Grid data; developing a custom algorithm to determine the greenest moments in the day and delivering our campaign across over 2,000 digital out-of-home screens nationwide.