The GoodNet
The GoodNet
The GoodNet was born from a conversation between founders Oliver Deane and Guy Jones. They saw an opportunity to create a media intelligence business that would make it easier for brands to plan, optimise and measure ethical media at scale. Since having that conversation, they have never looked back. They raised £1m in capital investment, and put in place the legal, technical and commercial building blocks that led to their launch in Q1 2022. They built a built responsible and genuinely purpose-driven business that reached profitability in 2023, against a challenging economic climate. The GoodNet have ran campaigns for over 200 brands since launch, consistently over delivering against performance goals. Helping to prove that ethical and sustainable media practices can drive campaign performance, and dispelling the myth in held in some parts of the media industry that “sustainability is a nice to have’ but doesn’t drive business results. Sitting at the centre of this is GoodIQ, an intelligence platform that has given many agencies an innovative blueprint for being able to plan, optimise and measure their digital advertising investment to brands’ ESG goals. This means that media investment can be viewed as contributor towards ESG goals at a corporate level alongside areas such as distribution and manufacturing.