Chupa Chups Roblox Campaign: Skate & Create

Wavemaker UK

Client: Perfetti Van Melle

Chupa Chups' Roblox Campaign ‘Skate & Create’ revolutionised brand engagement through an immersive gaming experience. Collaborating with gaming experts, Misfits, we unleashed a branded world on Roblox, captivating audiences with interactive gameplay and authentic brand integration. The campaign's exceptional results, including record-breaking game plays, heightened brand metrics, and a significant sales surge, underscore its effectiveness in leveraging gaming technology to connect with Gen Z consumers.