Chupa Chups Roblox Campaign: Skate & Create

Wavemaker UK

Client: Perfetti Van Melle

Chupa Chups' Roblox Campaign ‘Skate & Create’ epitomised the pinnacle of audience engagement through an immersive gaming experience. Collaborating with gaming experts, Misfits, we introduced a branded world on Roblox, captivating audiences with interactive gameplay and seamless brand integration. The campaign's outstanding results, including record-breaking game plays, elevated brand metrics, and a substantial sales surge, underscore its effectiveness in leveraging gaming technology to connect with Gen Z consumers.