LOEWE x Howl's Moving Castle

Stink Studios

Client: LOEWE

A digital experience to launch the collaboration between luxury fashion house, LOEWE, and Studio Ghibli’s Oscar-nominated anime film, Howl's Moving Castle.

To connect LOEWE fans to the magic of the movie, Stink Studios created an interactive version of the film that brings the two brands together through their shared passion for craft, storytelling and beauty. For the first time, users can interact with iconic moments from Howl’s Moving Castle, moving through six handcrafted scenes, and making decisions as they go. The site then pairs users with a character from the movie that best reflects their personality.