Imagining a world without nature with WWF

Client: WWF

With zero media budget, Brave Bison helped WWF drive awareness of the loss of biodiversity on World Wildlife Day 2023, by tapping into the cultural zeitgeist and mobilising a powerful and engaged community of 5,000 budding generative AI creatives—asking them to visualise a world without nature and prompt action towards animal conservation and climate change. Their brief was simple: Imagine a world without nature.