Client: The AA
When The AA tasked Goodstuff with driving growth, we knew that we needed to engage with a younger audience, increasing prompted awareness, creating brand preference, and shifting perception by highlighting all The AA has to offer. Partnering with LADbible, we aligned The AA with British youth culture and the real cars, and experiences of young people, by commissioning People Just Do Nothing’s iconic characters, Chabuddy G and MC Grindah to front two content series. Our social-first campaign took The AA from 0 to 100 in record time, launching The AA on TikTok for the first time, and putting The AA officially back in the driving seat.
