Laura Kell
Chief Data and Product Officer
Client: Havas Media Network UK
Kell leads transformative initiatives in data and analytics (DNA) becoming one of the UK’s most senior women in a data and tech field in the industry. Focused on democratising technology, she has shifted HMN UK from a supplier-centric model to embedding a culture of DNA throughout the agency. Under her leadership, the DNA team has tripled in size, integrating diverse disciplines and reconfiguring its position within Havas globally. Laura’s innovations include CSA, Converged, and Agent Based Modelling, taking HMN UK to the cutting edge of clients’ future media requirements, fostering transparency and effectiveness. Her collaborative approach has engendered a motivated, diverse team, while her influence extends beyond Havas, advocating for ethical data practices and pioneering progressive industry solutions – the cornerstone of her philosophy.