How 1PD and hyper targeting drove incredible ecommerce performance for Kenvue


Client: Kenvue

The consumer healthcare giant, Kenvue, tasked KINESSO UK&I with exploring the possibility of utilising Nectar360 data through programmatic activation to reach niche audiences and directly track sales attributed to KINESSO's activity.

KINESSO planned and activated a pioneering, agency-first data test via a newly available self-serve Nectar360 platform, opening up access to new targeting, measurement and most importantly attribution where it had not been possible to link sales back to programmatic activity. For the first time, the client was able to measure ROAS attributed directly to programmatic activity across both online and in-store sales. KINESSO's activity saw a 375% increase on Nectar360 performance, while staying cost-efficient and keeping a healthy frequency.