John Campbell

Head of Innovation, ROAST

Client: ROAST

John Campbell, a prominent figure in global voice innovation, boasts an impressive career in digital marketing spanning over 12 years. After notable roles at STEAK and ZenithOptimedia, he founded Rabbit & Pork in 2018, the voice experience arm of TIPi Group. A respected thought leader, John has pioneered and launched multiple voice apps, earning him the title of Alexa Champion in 2023.

In addition to his role at Rabbit & Pork, John serves as Head of Innovation at ROAST, leading initiatives like ROAST Labs, an inventive hub exploring technological advances for marketing campaigns, fostering ROAST values of collaboration, integrity, and innovation. John's groundbreaking work includes the development of the first multi-insurance Voice App for LV=, winning awards including Compare the Meerkat Simples’ Award in the ‘Innovation’ category. John collaborated with Amazon to award Rabbit & Pork as an Alexa Smart Properties Solution Provider, implementing voice technology within the hospitality industry. As ROAST's Head of Innovation, John explores AI applications in marketing, hosting events and discussions on leveraging AI tools like ChatGPT and Google's Bard. Beyond marketing, John extends his expertise to children's education through Rock Stepper, a playmat with a partnering Alexa skill and mobile app. His commitment to knowledge-sharing and innovation makes him a deserving winner and an influential figure in the digital marketing landscape.