EE: Stay Connected at Night

EssenceMediacomX, Posterscope, Saatchi & Saatchi

Client: EE

Cities after dark can be dangerous places, particularly for women & vulnerable minority groups. EE devised Stay Connected at Night, to help both customers & non-customers stay safe with the UK’s first technology-enabled route home. From added charging points, through projections that gave directions, to OOH formats that lit up darkened areas, the campaign helped get home safely while also smashing targets for key metrics including consideration and FCPI (First Choice Purchase Intent).