WINNER: LEAGUE OF LEGENDS: WILD RIFT - BATTLE OF BARON

UNIT9 AND BBH SINGAPORE

League of Legends is one of the world's most popular PC games, so when Riot Games announced the release of the mobile version of League, Wild Rift was expanding its open beta to Vietnam, Oceania, Taiwan, Europe, Turkey, the Middle East, North Africa, and Russia we knew we had to celebrate the launch with the fans and turn mobile skepti...

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WINNER: THE MET UNFRAMED

UNIT9 AND VERIZON

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband. At a time when The Met's doors were physically shut, together with Verizon, they wanted to collaborate to democratise art by bringing ...

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Highly Commended: FOR THE LOVE OF YOUR LOCAL - VIRTUAL REDEMPTION SOLUTION

BECAUSE EXPERIENTIAL

To support Australia's pubs during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) devised the For the Love of Your Local initiative. Aimed at generating immediate venue cashflow for bars, it encouraged purchasing 2-for-1 beer vouchers whilst their doors were closed. Additionally, we wanted patron...

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WINNER: BRANDM4TCH: THE FIRST COOKIE-LESS DATA MATCHING BROADCASTER PRODUCT

CHANNEL 4

What happens when advertisers stop playing Guess Who and start targeting known customers in a broadcaster environment? In 2020, as part our Advanced Data Suite on All 4, we launched BRANDM4TCH, which for the first time enables advertisers to match their own first party data with our 24m registered users in a quick, safe and compliant m...

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Highly Commended: (PUB) CRAWLING AMAZON FOR LAITHWAITES SUCCESS

Incubeta

Highly Commended: ISBA & AOP PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY STUDY BY PWC

PWC

A truly ground-breaking study that, for the first time anywhere in the world, matched programmatic supply chain data end-to-end i.e. all the way from advertisers to publishers.PwC uncovered industry-changing insight: (i) major challenges with data access and quality; and (ii) 15% of spend disappearing into an unattributable unknown del...

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WINNER: THE MET UNFRAMED

UNIT9 AND VERIZON

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband. At a time when The Met's doors were physically shut, together with Verizon, they wanted to collaborate to democratise art by bringing ...

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WINNER: PROTECTSET

MULLENLOWE MENA

More than 93% of kids play video games. And with the pandemic, children are spending more time in their rooms and, consequently, gaming. Uncoincidentally, reports of online sexual abuse are emerging with unprecedented frequency around the world, with some perpetrators grooming hundreds and even thousands of victims. The ProtectSet, a c...

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Highly Commended: EE BAFTA 5G-POWERED AR DRESS

UNIT9

At the 2020 BAFTAs, EE wanted to use its award-winning network and expansive 5G capabilities to create an exciting, fun and innovative activation that allowed film fans to be part of the action on the BAFTA red carpet.So we opened the BAFTA red carpet with the world's first 5G-powered augmented reality dress. The one-of-a-kind dress wa...

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WINNER: FROM PSYCHOLOGY TO PSYCHOGRAPHIC TARGETING

GOODSTUFF

People suffering from a gambling disorder is a large and continuing issue in Great Britain. Not just for gamblers themselves; as many as 7% of adults, or 3.6 million people, report having been negatively affected by someone else's gambling. By using psychographic and app download/usage data to target those most at risk we were able to ...

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Highly Commended: THINKING OUTSIDE OF THE BOX

Total Media

WINNER: BT ENTERPRISE: MASTERING SEARCH TO SUPPORT SMALL BUSINESSES IN 2020

ESSENCE

BT Enterprise is the leading business communications provider in the UK, connecting more than 1m businesses with an extensive portfolio of communications and IT solutions, empowering companies through digital transformation. In 2020, BT Enterprise launched a campaign to support UK business owners through its extensive range of flexible...

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WINNER: THE DAILY DIGITAL CONTROL CENTRE - A RESPONSE TO COVID-19

Manning Gottlieb OMD in conjunction with Topham Guerin

Covid-19 has impacted us all. From a communications standpoint, it has spanned over 14 centrally driven health marketing campaigns and 40 sub-campaigns, making it the biggest behaviour change challenge in the 100-year history of Government communications. Each campaign offered a new audience to prioritise, meaning platforms that could ...

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WINNER: COSTA - FIRST ONE'S ON US

MEDIACOM

This is the story of how Costa faced into the challenges of 2020 by leveraging one of their most powerful and underutilised assets their CRM data. As the nation cautiously emerged from lockdown, Costa used CRM data to inform an acquisition campaign that saw over a million people download the Costa app to take up Costa's irresistible of...

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WINNER: NHS - COVID-19 TEST & TRACE APP - LAUNCHING A LIFE-SAVING APP IN RECORD TIME

MANNING GOTTLIEB OMD

The launch of the NHS Covid-19 app, a cornerstone of the Government's Test & Trace programme, marked a significant moment in the nation's fight against Coronavirus. With COVID-19 cases rising across the world many governments implemented contact tracing apps. Mass adoption of the UK's NHS Covid-19 App was critical to enhance its abilit...

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HIGHLY COMMENDED: CROUD & THE ROYAL BRITISH LEGION: POPPY APPEAL 2020

CROUD

For the Royal British Legion, the UK's largest Armed Forces charity, 2020 brought with it many challenges for the Poppy Appeal, the charity's biggest annual fundraising campaign. As the nation was urged to stay home, there were far fewer opportunities for face-to-face fundraising to take place. The brief was to deliver an integrated ca...

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WINNER: DORITOS AR QUEST

VERIZON MEDIA

Agency: PepsiCo and Playstation

PlayStation is known for its four iconic shapes: Square, Cross, Circle and Triangle. And the triangle is also Doritos signature shape. But what if you found Doritos in other shapes? In the build-up to the launch of the PlayStation 5, Verizon Media and OMD worked with Doritos to extend their on-pack PS5 partnership and target the gaming...

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WINNER: VOLVO HOLISTIC DCO - MINDSHARE, GREY GOTHENBURG, XAXIS

XAXIS EMEA

Volvo Norway set their WPP agency partners, Mindshare, Xaxis, and Grey a clear target: increase the number of cost-effective conversions from their digital advertising. Leveraging proprietary AI and Dynamic Creative Optimisation, Mindshare and Xaxis created 2,358 unique display and video ads, each one tailored to suit its individual en...

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WINNER: KEREL COOPER

CRENSHAW COMMUNICATIONS

Kerel Cooper is Chief Marketing Officer at LiveIntent, one of Business Insider’s hottest adtech companies two years in a row (2019, 2020). Kerel has emerged as a respected thought leader in the digital advertising industry, offering expert commentary in the media and at industry conferences like 3 Percent Movement, AfroTech World, Blac...

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WINNER: PROJJOL BANERJEA

ZeoTap

Projjol Banerjea is an international entrepreneur, startup advisor, and angel investor. As founder and Chief Product Officer of award-winning customer intelligence platform Zeotap, Projjol shapes the company's strategic vision and drives execution, rapidly accelerating it to the forefront of the martech space.

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WINNER: ADCOUNCIL: SHE CAN STEM

UNIT9 AND HEAT

The Ad Council's ongoing She Can STEM campaign aims to encourage young girls to pursue their interests in science, technology, engineering and math. STEM gets a tough rep for being cold, calculated and reserved for those who have a knack for it. To counteract these misconceptions, the Ad Council and Deloitte's Digital Heat wanted to sh...

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WINNER: THREE'S 5G MULTI-SENSORY FASHION SHOW AND AR MODEL OF ADWOA ABOAH

PRETTYGREEN

To launch Three's 5G mobile network, Three showcased how 5G could transform the fashion show at LFW. Using its partnership with Central Saint Martin's, it created the world's first muti-sensory fashion show and an AR version of supermodel Adwoa Aboah. This enabled Aboah to sit on the FROW and watch herself walk down the runway via a 5G...

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WINNER: (MICROSOFT) XBOX: POWER YOUR DREAMS

UNIT9 AND EDELMAN

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox's 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console's incredible capabi...

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WINNER: LEAGUE OF LEGENDS: WILD RIFT - BATTLE OF BARON

UNIT9 and BBH Singapore

League of Legends is one of the world's most popular PC games, so when Riot Games announced the release of the mobile version of League, Wild Rift was expanding its open beta to Vietnam, Oceania, Taiwan, Europe, Turkey, the Middle East, North Africa, and Russia we knew we had to celebrate the launch with the fans and turn mobile skepti...

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WINNER: DRIVING SALES AND FOOTFALL TO NESPRESSO STORES VIA PROGRAMMATIC OOH

VIOOH & STOREBOOST

Nespresso wanted to resolve the issue of stabilising their Westfield London in-store visitors throughout the day, where they would see peaks and troughs with no way of being able to predict the patterns, as well as generally increase sales of their products by promoting them to visitors of the malls. Using JCDecaux screens within the m...

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WINNER: BIGUP.AI

ANALOGFOLK

When we read research saying women are four times more likely to shrink their successes through language, and so perpetrate negative outcomes such as missing out on promotions, we took action. As most were cutting back, we invested in a world-first AI tool BigUp.AI that helps women self-promote with confidence. Launched on IWD, it uses...

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Highly Commended: THE WORLD'S TALLEST DONATION BOX

MULLENLOWE MENA

The World's Tallest Donation Box was launched as part of the 10 million meals campaign with aims to provide 1.2 million meals by illuminating a staggering 1.2 million lights on the facade of Burj Khalifa, in a dazzling display of the social solidarity and cohesion. The initiative enabled institutions, companies and the general public t...

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WINNER: AD-LIB.IO IS CURRENTLY THE START-UP TECH PARTNER OF CHOICE FOR 10 OF THE 30 LARGEST GLOBAL BRANDS

Ad-Lib.io

WINNER: 72 WAYS TO THANK THE NHS

Boldspace

WINNER: UNIT9