In the wake of Covid-19 just as our behaviours and attitudes out of home have shifted, so have the ways in which we consume content - the changes to public safety were at the forefront of our minds when shaping our approach for Škoda's interactive campaign last summer.
We partnered with Ultraleap, Talon, Clear Channel, PHD, Fallon and Ogilvy to create a fully touchless campaign that showcased Škoda's new SUV family. OMGDOOH adapted the artwork from the TVC and developed a build activated with haptic technology.
The technology picked up the position of the user's hands and fingers, enabling engagements with various applications - from exploring the range of SUVs, watching custom-made model videos, and requesting a quote through the scanning of a QR code.
The campaign symbolises how we can use tech creatively to respond to altered consumer behaviour and increased safety measures delivering impact by provoking deeper, more memorable interactions.