During the peak of UK lockdown (April and May 2020), MAC faced the challenge that so many other retail stores did and had to shut the doors to their physical stores. The lost opportunity for their consumers to trial products before they buy, along with the lack of their expert in-store teams to aid sales, was a massive obstacle for revenue. We needed to bring the in-store environment to our customers.
Our innovative solution allowed us to replicate the make-up trial experience through a virtual ad format which pushed the creative limits of Facebook ad placements. Additionally, we maximised the data opportunity to influence the most effective audiences. Working with professional beauty influencers allowed us to add more authenticity to the campaign, giving the customer the trust they needed to purchase.
MAC Virtual Try On exceeded all targets and delivering over 550,000 in sales, at a ROAS of 10.7, with an incredible engagement rate of almost 12%. The overall media investment for this activity was 53,000