EXPANDING HI-TECH HOTEL BRAND AWARENESS IN DIGITAL CHINA
ICLICK INTERACTIVE ASIA GROUP LIMITED
With outbound tourism from China growing significantly over the past few years, many hotel clients would like to capture this huge opportunity to benefit from the surge in Chinese visitors to UK. In today's mobile-led era, W London Hotel needed a partner to help them to successfully engage with Chinese travellers and what they lacked was insightful understanding of Chinese travelers in particular their demographics and interest that were likely to be attracted to their hotel. iClick had the opportunity to come as its natural partner, with the industry know-how and first-hand experience leveraging its proprietary marketing platform with decision-making insights to help drive a holistic China-focused digital campaigns for the client.
W London Hotel took forward with their first multi-channel digital campaign with iClick to increase brand awareness and booking rate catering to the unique tastes of Chinese travellers. We helped client to navigate the complex Chinese audience with robust capabilities in data and technologies to ensure that their message is delivered to the right audience programmatically on premium and high-quality media. We built smart digital content journeys from programmatic display ads to social media and use influencer marketing to engage audience with effective and impactful media placements. Despite still being in the early stages of the partnership, all areas of the businesses have seen an improvement in revenue from the Chinese visitors. The success was measured by huge surge in F&B revenues, nationality statistics and room nights, all of which have increased by 50% on YOY growth.