Mass-marketing or precision targeting is a question that has preoccupied our industry for over two decades. For advertisers working within finite budgets, this is a real world question on how to approach their campaigns. Our DFS Halo Luxe launch encapsulated this dilemma.
Our solution was an innovation that achieved the best of both worlds taking the power of broadcast channels and deploying with the precision of programmatic, through a single product called Unmissable.
The results delivered an impressive 29% sales revenue uplift for DFS. For the industry, it demonstrated that with the growing digital transformation of media, the advertiser benefits of both broadcast impact and digital precision are not mutually exclusive.