Kris Boger
General Manager, UKI TikTok | TikTok
Top Tip:
Keep your story clear, focused, and evidence-based. Judges want to understand the problem you set out to solve, the technology you used, and the measurable impact it achieved‚ not just the features. Show how innovation served real user needs and delivered tangible outcomes. Authenticity counts: be honest about challenges as well as successes.
Why Enter:
A great way of celebrating the work across our industry.
Dani Jordan
CMO | Croud
Top Tip:
Start with the problem. Be crystal clear about the client challenge, the context and what success needed to look like. Show the role of technology, not just the presence of it. Explain how your tools, data and AI actually changed decisions, experiences or outcomes. Tell a human story. Bring in the client's voice, your team's perspective and any customer impact so it feels real, not like a product sheet. Make it easy to judge. Use a simple structure, keep jargon to a minimum and ensure charts, visuals and results are clear at a glance. Stay on brief to the award category criteria.
Why Enter:
Entering the Campaign Tech Awards is a smart move for any company looking to stand out. It boosts industry credibility, showcases your innovation and its impact, and puts your brand in front of the people who matter‚ senior marketers, decision-makers, and the wider industry. Award recognition strengthens pitches and builds client confidence, proving your ideas and technology are truly best-in-class. It can also help attract and retain top talent and validates investment in emerging tech. Being shortlisted or winning offers independent recognition of the innovation happening in your agency, and importantly gives teams a huge sense of pride and a moment to celebrate the progress they're making together. And beyond the spotlight, it's a great way to benchmark your work against the very best and gain inspiration for what comes next.
Sam Field
VP, Global Partnerships | Rock Paper Reality
Top Tip:
Big ideas, human insights, technology as a way of enhancing storytelling or experiences and clear, tangible results.
Why Enter:
Showcasing the practical and creative use of emerging technology is imperative to growth and innovation in today's media and advertising landscape.
Patrick Wall
Managing Partner, Technology and Co-founder | DOOH.COM
Top Tip:
Winning entries must combine bold creativity, flawless execution and proven commercial impact, while redefining what's possible in marketing technology.
Why Enter:
Great tech doesn't just solve problems, it moves culture. The Campaign Tech Awards matter because they force us to pause, celebrate the work that's genuinely breaking new ground, and set a higher bar for what marketing technology can (and should) achieve.
Laura Smith-Collins
Chief Digital & Data Officer | Hearts & Science
Top Tip:
Make sure you are laser focused on the award category itself, and how your campaign leveraged a specific function or platform to drive success in a way that no other approach could.
Why Enter:
In an increasingly data-driven world with things evolving at breakneck speed, these awards surface what is really the best of the best.
Ravi Pau
Head of AI Operations | Havas
Top Tip:
Clear objectives, the right context and proof of what changed. Tell a straight story - what you aimed for, what you did, and why it mattered. Provide clear numbers, not noise. Make sure any accompanying materials earn their place. And write like a person. Judges read a stack of entries, and the ones that land are the ones that stay clear, direct and unbloated.
Why Enter:
It shows that your work stands up to informed scrutiny, not just internal praise. For Agencies, this visibility matters. It builds trust with clients, help attract talent, and marks you out as doing credible, modern work, rather than chasing noise.
Mrunal Gangrade
Vice President of Engineering | JPMorgan Chase
Top Tip:
1. Prove impact with clarity. Show measurable results and real outcomes. Judges want to see how technology directly drove performance, efficiency, or audience engagement‚ not just clever ideas.
2. Explain the "why" behind the technology. Winning entries clearly articulate why specific tools or platforms were chosen and how they were applied responsibly to solve a defined challenge.
3. Tell a focused, compelling story. A clear narrative challenge, solution, impact‚ supported by evidence helps your entry stand out and makes it easy for judges to assess its value.
Why Enter:
Entering the Campaign Tech Awards helps companies gain independent recognition for the real impact their technology delivers. It raises industry visibility, builds credibility with clients and partners, and positions teams as leaders in campaign and marketing innovation. The awards also encourage organizations to reflect on what truly drove results, while recognition from an experienced judging panel validates both creativity and the smart, responsible use of technology.