THREE'S 5G MULTI-SENSORY FASHION SHOW AND AR MODEL OF ADWOA ABOAH
To launch Three's 5G mobile network, Three showcased how 5G could transform the fashion show at LFW. Using its partnership with Central Saint Martins, it created the world's first muti-sensory fashion show and an AR version of supermodel Adwoa Aboah. This enabled Aboah to sit on the FROW and watch herself walk down the runway via a 5G handset.
The AR model of Aboah was then made available to anyone through a web link that was publicised on Aboah and Three's social channels. So anyone could transform everyday environments into a fashion show via their phone, democratising the whole experience.