To launch Three's 5G mobile network, Three showcased how 5G could transform the fashion show at LFW. Using its partnership with Central Saint Martins, it created the world's first muti-sensory fashion show and an AR version of supermodel Adwoa Aboah. This enabled Aboah to sit on the FROW and watch herself walk down the runway via a 5G handset.
The AR model of Aboah was then made available to anyone through a web link that was publicised on Aboah and Three's social channels. So anyone could transform everyday environments into a fashion show via their phone, democratising the whole experience.