OPEN LIKE NEVER BEFORE
Coca-Cola and Ad-Lib worked together to enable 000s of local businesses to run tailored ads and Open Like Never Before.
As countries started coming out of COVID lockdowns, Coca-Cola launched its new platform Open Like Never Before to offer multiple means of support to Hotel, Restaurant and Caf partners during the re-opening phase. This included targeted support for business owners to reopen safely, build resilience and promote their businesses by reminding people of special moments that they've experienced in their favourite outlets.
Ad-Lib is a creative management platform for brands to store, deploy and optimise all advertising creative allowing every ad to be useful and relevant to the consumer. Ad-Lib provided the technology and expertise to help Coca-Cola launch digital creative at scale for this important cross-market campaign, all while making significant savings in time and cost.