The nation's mental health has been understandably high on everyone's agenda during lockdown, however, less consideration had been given to the impact on our canine friends. So, in a deliberately disruptive move, we decided to turn Frontline into the much-needed source of calm for newly adopted dogs, with a specially commissioned ""Pawfect Playlist"" in partnership with Spotify, the first of its kind. The pandemic lockdown presented an unexpected opportunity for Frontline flea treatment: looking for an answer to lockdown loneliness, as many people were getting new dogs and charities were running out. Our research highlighted that these adopters were typically younger (25-35) than the usual 45+ Frontline target, and as inexperienced pet owners with little vet access, we knew that flea treatment was easily overlooked.