MARS - MALTESERS BUNNIES

Up against some pretty stiff egg-shaped competition, for Maltesers Bunnies we created a unique spin on the classic Easter hunt tradition.

 

By launching Snapchat's first ever AR treasure hunt, we even turned humble OOH phone kiosks into bunny hunting beacons!

 

As a result we brought 18-34 shoppers back to the Maltesers brand, and in doing so achieved the confectionary market's biggest Chocolate Bunny sales of 2020.