After the first national lockdown of 2020, by late summer, the UK was finally getting back to normal; many largely brick & mortar businesses had taken a hit in the first half of the year and there was a clear drive across all sectors to get people back on the high street.

Specsavers has always been an agile company, and responded quickly to the ever-changing climate throughout 2020; by doubling-down on their ecommerce offering at the start of the first national lockdown, to running safety-led reassurance messaging throughout the year and more recently promoting their domiciliary at-home testing services, primarily aimed at those less able to leave their houses and book an appointment in store. In partnering with Ad-Lib to deliver all of their digital display creative, Specsavers has been able to not only adapt and update their creatives within hours, but more importantly, they have increased the relevance of their creative based on the location of their customers. In September, Specsavers and Ad-Lib worked on a campaign aimed at driving increased relevance through geo-targeting technologies.