PITTING PUPPETS IN THE POLLS FOR BRITBOX

In challenging times we knew there was an opportunity for the launch of BritBox's first original commission, Spitting Image, to ignite feelings of nostalgia and boost the mood of the nation. In a highly competitive market, we identified the ideal addressable audience to deliver an innovative and unique paid social campaign across Instagram, Facebook and YouTube to cut through the competition. By producing a highly relevant, dynamic and interconnected campaign across a range of social channels and formats we were able to grow awareness and engagement, which resulted in successfully driving trialists for BritBox.