Results 2022

THE TECH & INNOVATION

BEST USE OF DATA

Winner: Fellini Forward

UNIT9 and Wunderman Thompson Italy

Fellini Forward is a groundbreaking short film that uses a bespoke AI workflow to harness the power of data and do what has never been done before - bring the creative genius of Italy’s greatest director, Federico Fellini, back to life. The film is part of Campari’s Red Diaries series which celebrates the cinematic world and the bran...

Highly Commended: Dentsu Attention Economy Project - in collaboration with Lumen.

Dentsu in collaboration with Lumen

The Dentsu Attention Economy project is the single largest attention study ever undertaken. It has helped us understand the reality of attention to advertising, and the reality of memory imprinting for advertisers. It combines innovative data collection techniques with robust study design and analytics. Ads in most media are sold on ...

Shortlisted: Army Recruitment

OmniGOV at MG OMD

Client: Capita – Army Recruitment

Post lockdown, a tough economic environment had led to an overall decline in Army applications in the UK. , To support UK defence, ministers set monthly Army recruitment targets. Market mix modelling revealed digital display to be a key contributor to overall monthly applications. Digital display plays a large role in delivering ...

Shortlisted: Burger King's data-driven strategy with programmatic OOH

VIOOH & WallDecaux

Burger King built a programmatic OOH campaign to promote their latest burger, King of the Month, across major cities in Germany. This campaign made use of third party data gathered by Adsquare to target the specific audience group identified as ‘fast food lovers’ for maximum relevance. This was then overlaid with mobile data, integrati...

Shortlisted: Data Drives Member Acquisition for AARP

Merkle

AARP, a leading non-profit advocacy group, wanted to strengthen its customer focus to attract and retain more members and serve a greater share of its target audience. Merkle, a global customer experience transformation agency, used first-party and appended data to inform AARP’s creative and messaging to drive engagement and enrollment...

Shortlisted: Sky Glass

MediaCom

Sky Glass was the biggest product launch in Sky and MediaCom’s joint history and the most integrated campaign that Sky has ever delivered. Despite a launch of this scale, Sky found themselves in the unusual position of a challenger brand in a new sector, a sector that had reduced investment on brand building and focussed predominant...

Winner: Fellini Forward

UNIT9 and Wunderman Thompson Italy

Highly Commended: Messi Messages

UNIT9 and 180 Amsterdam

Messi Messages is an innovative web experience allowing fans from all over the world to generate their own personalised video messages from the G.O.A.T himself, thanks to the power of AI deepfake technology. With ten language options, users from 17 different markets could watch in amazement as Messi spoke their specific information, ...

Shortlisted: Forecaster

Digitas UK

Forecaster evolved at the start of the Global Pandemic, born out of a hotel client’s need to predict what their bookings would look like in the face of an unprecedented travel climate, with an uncertain future. Our Data Science team solved this client need by building a tool which automatically ingests up to 130+ different covid, me...

Shortlisted: MediaCom Creative Analytics

Mediacom

The Creative Analytics tool uses AI to improve the performance of digital ads by up to 50% by connecting and optimising creative and media performance together. The state of the art platform utilises emerging technology and data on how consumers respond to creativity within ads to help make better creative and media decisions for pro...

Shortlisted: Virgin Money embraces the cookieless future with Quantcast’s AI-driven solution

Quantcast

As the clock ticks down to 2023, the transition to a future without third-party cookies looms on the horizon. Yet, a significant share of internet activity is already taking place in cookieless environments, most notably Safari and Firefox. This means that anybody not advertising on cookieless inventory today is already missing out. ...

Winner: Just Add Water. And Mud. And Ruts. And Rocks…

Spark44 & Edit

Our task was to persuade Land Rover Discovery owners to consider New Land Rover Defender. With dramatic interior and exterior updates, they feared New Defender had ‘gone soft’. If they experienced New Defender at a Land Rover Experience Day, we could change this perception. To prompt attendance through an engaging experience, our DM in...

Highly Commended: I Will Always Be Me

VMLY&R

Dell Technologies, Intel and VMLY&R partnered with the Motor Neurone Disease Association and Rolls-Royce to create “I Will Always Be Me,” a first-of-its-kind book for people living with motor neurone disease (MND) that banks their voices as they read aloud. A very similar disease is amyotrophic lateral sclerosis (ALS), also commonly kn...

Shortlisted: Christmas Wildfire

MullenLowe MENA FZ

Wildfires are more destructive than ever. And in 20 years, scientists predict they’ll be six times larger. The Middle East is a region known for its fuel-based economy and almost inexistent sustainable culture. So, how could we get people to care about climate change and wildfires when it’s not really part of the agenda? By subverti...

Shortlisted: Double Moon

MullenLowe MENA FZ

As part of the United Arab Emirates’ space exploration agenda, the UAE launched the Mars Mission and sent a probe to the Red Planet on 19 July 2020. The probe was set to arrive on Mars on 9 February 2021 and – as this was to be the first time that an Arab country had ever arrived on Mars – the UAE Government wanted to make sure that ev...

Shortlisted: EE: 5G AR Foosball

UNIT9 and Cake

EE wanted to showcase the impressive connection speed of its super-fast 5G network with an innovative experience that generated excitement amongst users and showcased their network superiority. Leveraging the brand’s lead partnership of Wembley Stadium, we transformed the famous Wembley turf into the world’s first Augmented Reality Foo...

Shortlisted: Messi Messages

UNIT9 and 180 Amsterdam

Winner: Fellini Forward

UNIT9 and Wunderman Thompson Italy

Shortlisted: 100 Meters Blind

MullenLowe MENA FZ

Authorities in the UAE have recorded over 27 thousand distracted driving violations in the first half of 2021. And with speed limits reaching well over 120 km/h, motorists using their phones while driving sustain lifelong injuries or lose their lives altogether. The problem is quite prominent among teens, with many driving carelessly u...

Shortlisted: Double Moon

MullenLowe MENA FZ

Shortlisted: Messi Messages

UNIT9 and 180 Amsterdam

Shortlisted: Southampton F.C. AR Kit

UNIT9 and Formidable

To celebrate twenty years of Southampton Football Club at St Mary’s Stadium, the club wanted to launch a home kit with a difference - something that celebrated their values of innovation and aspiration whilst also being steeped in the club’s history. A look to the future whilst paying tribute to the past. So Formidable and UNIT9 joined...

Winner: LAND ROVER “#OUTSPIRATION

Spark44

Research showed people need at least two hours a week in nature for their wellbeing, but 40% of UK working adults missed out. To solve this problem, Land Rover set out to become the official sponsor of the Great Outdoors. Using the campaign platform of ‘Find your #Outspiration’, we deployed a digitally-enabled real world treasure hunt,...

Highly Commended: Preservation Play

R/GA London

Over the last year we noticed a huge increase in search for nature videos that help viewers relax. However, not one penny of ad revenue was going back to the environments they featured. This accidental exploitation presented an opportunity. Introducing ‘Preservation Play’: a YouTube channel featuring relaxing nature content from around...

Shortlisted: Google Auditorial

R/GA London

Auditorial is a project designed to make the internet a more flexible, inclusive place for people with visual impairments. By enabling users to tailor websites to suit their personal sensory needs and preferences. Auditorial features customisable visual designs and rich audio storytelling, to help people who are blind, or with low-visi...

Shortlisted: PhoneSmart Licence

Digitas UK

A kid’s first mobile phone opens the door to a whole world of wonderful content and connections - but social and digital platforms can also be a minefield. That’s why EE created the PhoneSmart Licence, a free online course for 10 to 13 year olds that helps prepare them for when they get their first phone by educating them on how to sta...

Shortlisted: Unseen Stats

Wunderman Thompson

In 2021, online abuse in sport peaked at record levels. BT, a sports broadcaster and connectivity provider, wanted to lead the fight against it. Along with Wunderman Thompson, they used the modern game’s most valuable asset – data – and redirected it away from pitch analysis to reveal the game’s ‘Unseen Stats.’ The proprietary Art...

Winner: Winter Vaccines

OmniGOV at MG OMD

Client: Cabinet Office and DHSC

Since the COVID-19 outbreak, the level of searches for official guidance surrounding ‘vaccinations’ has steadily increased (up 241% Year on Year). The priority for UK Government has been to offer vaccination rollout campaigns to all relevant audiences with the aim of enabling the UK to be better protected against the virus. And this ...

Highly Commended: Revenue Uplift through Bidding to Value

MediaCom

British Gas offer four different HomeCare packages, with coverage ranging from single product (boiler) to multiple home products (boiler, heating, home electrics, drains and plumbing). We knew that not every HomeCare sale is of the same value to our client since the four packages range in monthly fees. However, our PPC bid strategy tre...

Winner: Christmas at Bute Park

Mustard Media

Christmas at Bute Park was a brand new festive light trail held in a new location; Cardiff, which launched in Summer, during Covid 19. We were tasked with launching a new event with no existing assets, engaged audience or database to utilise. We took the bold move of launching the event in August, not typically a time for festive event...

Highly Commended: #censusdone

OmniGOV at MG OMD

Client: ONS

The Census has been implemented in the UK since 1801, with its decennial drumbeat forming a key part of UK life. The importance of the census cannot be understated, its results inform government decisions that will impact society and the economy for years to come. Therefore, it needs to reflect the true fabric of the country, represent...

Shortlisted: Channel 4 launches Married at First Sight UK

OMD UK

We launched Channel 4’s Married at First Sight UK with a paid social campaign that sent the series rocketing into UK popular culture. Helping Channel 4 target their hard to reach audience of 16-34s, our campaign ran across Facebook & Instagram, Snapchat, Twitter and TikTok and featured a Snapchat sound-on lens that made Channel 4 th...

Shortlisted: General Merchandise

MediaCom

Confined to their homes during a national lockdown, approximately 40% of the UK decided to redecorate or update their homes as they spent more time indoors. Despite Tesco offering a high quality, low-cost homeware range, the increase in online shopping during the lockdown made it harder for them to compete and showcase their range. ...

Shortlisted: Reward The Day

FCB Canada

Millennials don’t think that banks understand them but, by using the power of data, we could prove that BMO knows them better than they think. The BMO eclipse Visa Infinite’s launch helped people discover the rewards all around them, using the power of data to create a hyper-contextual, data-driven campaign to walk, talk, and reward...

Winner: Double Moon

MullenLowe MENA FZ

Highly Commended: Network Rail – Small Talk Saves Lives

Hawk Platform & UM Birmingham

‘Small Talk Saves Lives’, undertaken by Network Rail in partnership with The Samaritans, is built on the premise that suicide is preventable and personal interaction with someone struggling to cope can go a long way in helping to save their life. The advertising campaign aimed to raise awareness of the problem and encourage everyone...

Shortlisted: Bags of Joy

MediaCom

1.1m Boots customers were Christmas shopping elsewhere and Boots were no longer top of mind. And while Christmas was ‘back’ in 2021, many felt the pressure of finding the perfect gift. We created the biggest and most personalised campaign Boots had ever run, using an innovative 1st party data-led approach to regain relevance amongst ...

Shortlisted: Omni-Heat Coat Launch | Addressable OOH

Matterkind

After planning this multi-market campaign in October 2020, activity was finally able to go live a year later due to the easing of COVID-19 restrictions and with our audience returning to the streets. This meant Columbia Sportswear was able to showcase the launch of its new Omni-Heat Coat. The goal was to drive awareness of the new prod...

BEST USE OF TECH IN CRM

Winner: Land Rover Defender 'Life at 45 Degrees'

Spark44 & Edit

To get customers to reappraise how versatile and capable New Defender is and how it could fit into their busy lives, we needed to connect specially-trained Defender experts at Land Rover retailers to our time-poor audience. We digitalised the customer journey by using DM with embedded radio transmission technology to seamlessly connect...

Highly Commended: Making a connection, one slice at a time: how Domino’s took personalisation to the next level

CACI

The Domino’s brand epitomises familiarity – they’re one of the people, the friend sitting next to you on the sofa. But it’s a challenge to convince a customer you’re one of them if you can’t talk to them as an individual. Personalising interactions to speak to their individual tastes is the sure-fire way to stand out in an overcrowded ...

Shortlisted: Just Add Water. And Mud. And Ruts. And Rocks…

Spark44 & Edit

Our task was to persuade Land Rover Discovery owners to consider New Land Rover Defender. With dramatic interior and exterior updates, they feared New Defender had ‘gone soft’. Experiencing New Defender at a Land Rover Experience Day could change this perception. To prompt attendance, our DM invitation used innovative hydrochromic ink ...

Shortlisted: My John Lewis’ ‘Unexpected Guest: The Experience'

Yahoo

The John Lewis Christmas advert has become a British institution but with media spend and relevance down, they needed a solution that was cost-effective yet memorable. Our immersive video experience allowed visitors to explore a beautiful 3D recreation of the advert’s sleepy British street through the eyes of the advert’s schoolboy cha...

Shortlisted: Purple Bricks

TV advertising delivered awareness for PurpleBricks but it wasn’t delivering local relevance and trust. Purplebricks has some great proof points versus the traditional high street estate agents they are trying to gain share against, not least their low cost foxed fee structure and enabling technology. However their biggest weakness was...

Winner: Sky Glass

MediaCom

Shortlisted: Jeep Compass - Hawk Platform & Starcom

Hawk Platform

The aim of Jeep’s brand campaign for its plug-in hybrid SUV, Compass, was to build strong awareness for the new model, reaching audiences across different mediums and encouraging them to visit a dealership selling the vehicles. Hawk Platform ran a cross-channel, geo-location campaign using digital out-of-home (DOOH), connected TV (CT...

Shortlisted: LNER Steamrolling for success

Merkle UK

After a tough 18 months where during the height of Covid, government guidance was to not travel unless necessary and revenues fell by 95%, LNER had to bounce back quickly to fill seats and inspire people to travel again. This multi-channel campaign was integrated across online channels including CRM, website, on-app targeting, p...

Shortlisted: Press Play With Oreo - Mixtapes

Digitas UK

2021 was a music year for OREO. As part of our integrated activity PRESS PLAY with OREO, we created a connected packaging experience using AI technology that let users transform any OREO pack into a device for crafting and sharing the perfect mixtape. Tapping into millennial nostalgia we gave people access to dozens of fun, playful mix...

Shortlisted: Profit Hunter: A Force With Nature

Gravity Global

https://www.youtube.com/watch?v=NmH4gLzs68U Summary: Despite a world challenged by Covid and lockdown and an industry that focuses on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its multichannel campaign than previous years. Physical events were replaced by virtual online events, web...

Winner: How Deliveroo Delivers Its Promise of Hyperlocal Marketing

Ad-Lib.io

Deliveroo, an award-winning delivery service founded in 2013, works with over 140,000 best-loved restaurants and grocery partners across Europe and Asia, as well as 100,000 riders to provide the best food delivery experience in the world. Relevant customer experiences have historically been a core part of Deliveroo’s marketing strat...

Highly Commended: Purple Bricks

Shortlisted: A Dynamic Creative Solution to switch drinks

Xaxis

Location-based or proximity marketing campaign of the year Project title: A Dynamic Creative Solution to switch drinks Entry summary Czech Republic based Gambrinus wanted to urge their frequent Gambrinus 10° beer consumers to try their new, stronger Gambrinus 11° beer, during the weekends. The moto for this campaign was ...

Shortlisted: Colman’s Local Legends

DOOH.com

2020/ 2021 were difficult years for all businesses in the UK due to COVID-19. However, the global pandemic had an even greater impact on small local businesses as national lockdowns and restrictions forced many to close their doors for weeks/months. Therefore, the mission of this campaign was to help C2DE families make the most of t...

Shortlisted: Uberall + Cushman & Wakefield: Leveraging technology to build outstanding local presence

Eleven Hundred Agency

If you’ve ever been inside a commercial office or retail space in a major city, then you’ve likely already visited a space managed by Cushman & Wakefield. Beginning as a small family business in 1917, Cushman & Wakefield has grown into one the world’s largest commercial real estate services firms, representing clients in buying, sellin...

Shortlisted: West Midlands Trains

MediaCom

Between temporary closures, a shift to working from home and reduced travel, the coronavirus pandemic had an enormous impact on West Midland Trains. People were scared to travel by rail so, to increase consumer confidence, we worked with WMT to develop a resurgency campaign with data at its core, one which delivered the right messaging...

Winner: Making Sky’s Ultrafast Plus launch campaign ultra-Unmissable

Xaxis

In 2021, Sky Broadband launched Ultrafast Plus to bring customers superior download speeds. To raise brand consideration and redefine consumer perceptions of its brand, Sky Broadband turned to programmatic media for its launch campaign. Its biggest challenge was rolling out the campaign specifically in geographic locations with FTTP (r...

Shortlisted: International Olympic Committee: Custom Medal Engine

Essence

In 2020, the world’s biggest sporting event was postponed a year. On it’s return, Tokyo 2020 would be staged without fans, at a time when people and communities had been distanced by covid. Against this backdrop, the International Olympic Committees' marketing campaign ambition was simple, to bring people together once again, irrespect...

Shortlisted: OMG Marketplace - a simpler, transparent, more effective programmatic supply chain

OMG UK

For many years marketers, agencies and publishers alike have been wanting a simpler, more transparent and more efficient programmatic supply chain. Actionable solutions in the market are still in development and a solution was urgently needed, so we led the charge and developed OMG Marketplace. The creation of OMG Marketplace means ...

Shortlisted: True Wireless | True Full Funnel Marketing

Matterkind

Working with our agency partners Initiative, we created a full funnel programmatic activation across 11 markets in EMEA, building brand love for JBL and growing TWS (True Wireless) product purchase consideration which resulted in a 153% ROAS uplift compared to client benchmarks, driving 234% increase in revenue across all products and ...

Winner: Making Charity Donations Easier with Alexa

Octave Audio & Say it Now

Backed by Innovate UK, Say It Now and Octave Audio joined forces with a series of charitable partners to make it easier for people to make charity donations via Alexa, the smart speaker device. The pandemic has shaken the charity sector to its core; donations have dropped during a time of economic downturn and fundraising events have...

Highly Commended: Hootsuite & Witness Change amplify powerful refugee perspective on social media through 1000 Dreams campaign

Hootsuite’s

Hootsuite, the global leader in social media management, has joined forces with Witness Change, a non-profit organisation that exists to end human rights violations for marginalised communities, to bring heart and humanity to refugee stories through the 1000 Dreams campaign. Robin Hammond, acclaimed photographer and founder of Witnes...

Highly Commended: Unseen Stats

Wunderman Thompson

Shortlisted: 100 Meters Blind

MullenLowe MENA FZ

Shortlisted: Give the gift of Connection / #ReBoxing Day

Haygarth

Vodafone is a British Multinational Telecommunications company and leading provider of digital products and services that help keep societies, consumers and businesses connected. Their aim is to use their scale for good, to drive positive change in the world and build a sustainable digital society that is inclusive for all. Through t...

Shortlisted: Google Auditorial

R/GA London

Shortlisted: PhoneSmart Licence

Digitas UK

Shortlisted: Underrepresented Voices: Advancing Equality One Impression at a Time

TripleLift

In the aftermath of the George Floyd tragedy, TripleLift, like all companies, knew it had to do better. As part of a broad DE&I strategy, TripleLift in 2021 launched Our Underrepresented Voices Exchange Traded Deals (UNREP) with the goal of generating economic wealth and investing in underrepresented communities. WPP’s GroupM became a ...

Shortlisted: To be announced at the awards ceremony

TECH AS PART OF A CAMPAIGN: CONSUMER GOODS

Winner: Press Play With Oreo - Mixtapes

Digitas UK

2022 was a music year for OREO. As part of PRESS PLAY with OREO we created a connected packaging experiences that let users transform any OREO pack into a device for crafting the perfect mixtape using AI technology. Tapping into millennial nostalgia we gave people access to dozens of fun, playful mixtapes that they could personalise, a...

Highly Commended: Messi Messages

UNIT9 and 180 Amsterdam

Shortlisted: To be announced at the awards ceremony

TECH AS PART OF A CAMPAIGN: RETAIL

Winner: #BeBold

MediaCom

The following entry tells of a ground-breaking social media campaign for clothing brand ellesse, developed as a standalone world-first social media event, borne out of an original strategy and idea from within MediaCom UK. As an established brand, but with limited budget and very low awareness versus global competitors, ellesse chal...

Highly Commended: Southampton F.C. AR Kit

UNIT9

To celebrate twenty years of Southampton Football Club at St Mary’s Stadium, the club wanted to launch a home kit for fans to purchase, with a difference - something that celebrated their values of innovation and aspiration whilst also being steeped in the club’s history. A look to the future whilst paying tribute to the past. So Formi...

Shortlisted: Noonah X Hasbro Family Editions: Brand Engagement through Product Personalisation

Noonah

With tech-based toys and e-commerce dominating the market and COVID-19 having a profound impact on footfall, Hasbro approached Noonah to give two of their most famous names, Cluedo and Monopoly, relevance in an ever-competitive retail landscape. Looking to incentivise customers, old and new, to engage with these classic titles, Hasbro...

BEST CAMPAIGN OF THE YEAR BY A START-UP

Winner: Save Our Cash

Boldspace

Agency: Post Office

Eight million people rely on cash daily, but access to cash is rapidly declining with bank branches and ATMs disappearing. The Post Office wanted to ensure there is an obligation on banks to provide access to cash withdrawal and deposit services across the UK. Boldspace delivered an integrated campaign, ‘Save Our Cash’, that tells the ...

Shortlisted: Virtual Production Studios by 80six

80six

Virtual Production Studios by 80six is a next-generation mixed reality studio featuring a suite of ultra-modern technologies including LED screens, real-time technologies, and cinematic production techniques (in-camera VFX), previously available only in Hollywood. This new set of real-time content creation tools are shaping the future ...

ONE TO WATCH

Winner: Andrew King

TripleLift

In 2021, TripleLift launched its innovative In-Show Product Placement technology, a foundational pillar for the future of brand-supported television. Andrew King, Senior Director of Product Management, CTV and Advanced Advertising is the visionary who steered this project to fruition. Historically, static in-show brand integrations h...

Highly Commended: Tomasz Palucki

Matterkind

Tom Palucki is an exceptional member of the Matterkind UK team who is also championed by all those that he collaborates with, and we are delighted to be able to share his story with you. This story is one of positive determination, mental resilience and over-coming personal and professional challenges that saw him flourish from join...

Shortlisted: Melita Gorewal

Finecast

As Director, Platform & Analytics, Melita is critical to Finecast’s success. A key part of her role involves breaking down established processes to understand the core business requirements and rebuilding them with as much automation as possible through APIs and technology platforms. She is also growing out Finecast’s bourgeoning data ...

Winner: Jenny Tsai

Wearisma

Jenny Tsai, Founder and CEO of Wearisma, has created a genuinely unique influencer marketing platform that boasts some of the biggest names in fashion as clients and appeals to mass-market consumer brands. Her relentless commitment to finding the perfect blend of human expertise and augmented intelligence (AI) has made a significant im...

Shortlisted: Josko Grljevic

Talon Outdoor

A seasoned digital transformation leader, Josko Grljevic has a proven track record of successfully delivering game-changing solutions across multiple industries including Out of Home (OOH), e-commerce and financial services. With over 25 years of experience, he has implemented transformation across a range of businesses from Barclays a...

Shortlisted: Mark Zagorski

DoubleVerify

DoubleVerify (DV) is the leading software platform for digital media measurement and analytics – they’ve also had one of the most successful ad tech IPOs in the last decade, driven by CEO, Mark Zagorski. Under Mark’s leadership, DV successfully went public last April on the New York Stock Exchange under the ticker symbol “DV”. At th...

Shortlisted: Tom Sharma

Integral Ad Science

Tom Sharma leads the global product team at IAS. He was key in launching the company’s new brand safety solution on TikTok. Using IAS’s proprietary frame-by-frame video, audio, and text classification technology, IAS helps marketers ensure their ads run next to suitable content in TikTok’s dynamic feed environment; brands including L’O...

Winner: Rafe Blandford

Digitas UK

As Chief Product Officer at Digitas UK, Rafe Blandford has been instrumental in driving diversity and inclusion within Digitas and the wider industry, not only shaping but visibly changing people’s awareness and attitudes towards DE&I. Under the CEO, Dani Bassil’s leadership and alongside the talent director and technology team coll...

Highly Commended: Carolyn Stebbings

RAPP

An inspirational leader and industry stalwart, Carolyn is strategically focused is on making RAPP Group (which include data and tech agency, Code Worldwide) a magnet for data and tech talent from all backgrounds and as the Group’s Chief Operations and Inclusion Officer, she is placing DE&I firmly at the heart of the business. Over the ...

Shortlisted: Stephanie Geno

Innovid

While Stephanie Geno has done a lot to raise Innovid’s profile as its CMO, she makes her mark on the ad industry most through her relentless fight for diversity, working tirelessly to lift up the voices of those who historically did not have one. There are not many people in Stephanie’s field more committed to diversity than she is. ...

BEST AUDIENCE ENGAGEMENT

Winner: Peloton - The Cooldown

Stink Studios

The Cooldown takes 12 months of Peloton's raw workout data and uses it to celebrate the achievements and commitment of the Peloton community. At the end of 2021, The Cooldown was an opportunity to amplify the passion and infectious enthusiasm of Peloton members, getting them to share the campaign online en-masse to reach new people i...

Shortlisted: Gift of Care

FCB Canada

At the onset of the COVID-19, doctors and nurses were hailed as heroes for their efforts. But unpaid caregivers remained invisible, going unrecognized and unrewarded despite their selfless efforts. And as the pandemic affected personal finances with many losing jobs, providing unpaid care became an even greater sacrifice. We soug...

Shortlisted: Reward the Day

FCB Canada

Winner: Adform unites the identity ecosystem with ID Fusion

Adform

Despite Google’s delay to the deprecation of third-party cookies, the shift towards first-party IDs was inevitable. This, however, would bring new challenges for marketers in an already complex ecosystem. Firstly, although the rising crop of first-party IDs was bringing more choice, it also created a growing fragmentation headache f...

Shortlisted: Developing a new consumer journey framework for a new world

Goodstuff

The question that still keeps clients up at night is where to place their media budgets, do they invest in brand potentially at the expense of short-term sales? With media increasingly managed in multiple places, between agencies or in-house, our challenge was to connect more tools and systems to give a full-funnel view, overcoming the...

Shortlisted: Performance Takes Off for TUI With Ad-Lib.io to Power Agile, Scalable and Real-Time Advertising During the Global Pandemic

Ad-Lib.io

COVID-19 has thrown the travel industry into unprecedented times across the globe. More than ever before, it’s crucial that travel brands are able to respond to real-time opportunities in the ever-changing rules around holiday making, and navigate exactly when and how to offer their services as countries open and close their borders to...

Winner: Real-Time Econometric and Creative Decisioning

This has been a particularly challenging time for individuals with underlying health conditions, especially in the Anti Diarrhoea (AD) category. Living in and out of Lockdowns has resulted in millions suddenly changing their food consumption habits, travel plans & finding other ways to manage their conditions. Being at home where condi...

Highly Commended: Yorkshire Tea Hard Water

Goodstuff

Making a proper brew – how hard can that be? As it turns out, quite difficult if you live in a hard water area, as rogue traces of floating residue could be interrupting your cup of Yorkshire Tea with every sip. Despite this truth, over half of Brits fail to realise that they live in a hard water area, resulting in a sales decline of ...

Shortlisted: Chocapologies

MullenLowe MENA FZ

Karim Bourgi is a Master Chocolatier/famous influencer Chef, and no stranger to online-abuse. He asked if we could make the Internet a sweeter place for him and millions of other online abuse victims. To sugarcoat means to glaze with something sweet. But it’s also a phrase that means explaining something more nicely. Our idea - What ...

BEST USE OF DATA

BEST USE OF AI

BEST USE OF EXPERIENTIAL TECH

BEST USE OF EXPERIMENTAL TECH

BEST USE OF INSIGHT

BEST USE OF PAID SEARCH

BEST USE OF PAID SOCIAL

BEST USE OF TECH IN OUT-OF-HOME

BEST USE OF TECH IN CRM

INTEGRATED CAMPAIGN OF THE YEAR

LOCATION-BASED OR PROXIMITY MARKETING CAMPAIGN OF THE YEAR

MOST EFFECTIVE USE OF PROGRAMMATIC MEDIA

TECH FOR GOOD

TECH AS PART OF A CAMPAIGN: PUBLIC SECTOR

Shortlisted: To be announced at the awards ceremony

TECH AS PART OF A CAMPAIGN: CONSUMER GOODS

TECH AS PART OF A CAMPAIGN: ENTERTAINMENT

Shortlisted: To be announced at the awards ceremony

TECH AS PART OF A CAMPAIGN: RETAIL

BEST CAMPAIGN OF THE YEAR BY A START-UP

ONE TO WATCH

TECH PIONEER OF THE YEAR

TECH DIVERSITY ADVOCATE OF THE YEAR

BEST AUDIENCE ENGAGEMENT

BEST RESPONSE TO CHANGE USING TECH

BEST USE OF CREATIVE PERSONALISATION