Reward the Day

FCB Canada

Millennials don’t think that banks understand them but, by using the power of data, we could prove that BMO knows them better than they think.

The BMO eclipse Visa Infinite’s launch helped people discover the rewards all around them, using the power of data to create a hyper-contextual, data-driven campaign to walk, talk, and reward like a Millennial. Using influencers, we created unique content that spoke to audiences from foodies to movie lovers to entrepreneurs.