Southampton F.C. AR Kit
UNIT9 and Formidable
Four different markers within the shirt design activated exclusive pieces of club content, from a celebration of twenty years at St Mary’s to a montage of memories from the Dell, as well as a lifesize AR model of club captain James Ward-Prowse showing off his ball skills from the user’s living room. Once all four hidden triggers were located, a 360° AR portal was unlocked, allowing users to step onto the pitch to enjoy an up-close perspective of their favourite players during training. This is truly a kit of the future, with the physical shirt opening up a new communication channel with fans and the digital nature of the experience allowing for future content updates to keep fans engaged all season long.