OMG Marketplace - a simpler, transparent, more effective programmatic supply chain
The creation of OMG Marketplace means we can now deliver industry-leading transparency and media efficiencies for clients and publishers by re-engineering the current supply chain to connect technologies in a new, transparent, simpler programmatic model. OMG Marketplace is DSP tech agnostic meaning clients can benefit from a cleaner supply chain through their preferred DSP partner. OMG Marketplace benefits some of the largest advertisers in the UK. In 2021 clients grew threefold, integrated channels and formats grew by 50%, integrated publishers and websites grew by 98% and targeting solutions grew by 485% in 2021.