Bags of Joy


1.1m Boots customers were Christmas shopping elsewhere and Boots were no longer top of mind. And while Christmas was ‘back’ in 2021, many felt the pressure of finding the perfect gift.

We created the biggest and most personalised campaign Boots had ever run, using an innovative 1st party data-led approach to regain relevance amongst lapsed customers. The campaign accumulated 145m personalised connections across our media channels. This campaign put Boots front of mind with customers again as market Share grew a staggering +2.3ppts, branded search volumes grew +46% and seasonal gift traffic was up a staggering +200%.