Mark Zagorski


DoubleVerify (DV) is the leading software platform for digital media measurement and analytics – they’ve also had one of the most successful ad tech IPOs in the last decade, driven by CEO, Mark Zagorski.

Under Mark’s leadership, DV successfully went public last April on the New York Stock Exchange under the ticker symbol “DV”. At the time, DV raised around $360 million via its IPO with a target market value of $4 billion. Shares jumped 30% after trading began midday to reach a market value of more than $5 billion. DV’s public offering has helped fuel global expansion, product development and acquisitions to deliver even greater value. On the global expansion side, through Mark’s efforts, DV’s international revenue grew by almost 70% last year, while 55% of the company’s headcount growth was driven by international hires. On the product front, in the last 12 months, DV launched or expanded the only widely available attention solution, the only comprehensively accredited programmatic suite, the only solution for measuring and filtering fully on-screen CTV impressions, the only certified CTV fraud program for programmatic partners, and remains the only leading verification company to root out and publicize the numerous new fraud attacks that shake the confidence of digital advertisers around the globe. And soon, DV will launch the only verified audience solution along with Comscore. And, on the acquisition front, Mark drove the purchase of OpenSlate, most notably, expanding DV’s brand safety and ad verification services on social video platforms. Ultimately, Mark’s success is evidenced by DV’s – and DV’s total revenue in 2021 was $332.7 million – an increase of nearly 40% (36%)! For all of these reasons, Mark is Tech Pioneer of the Year.