Uberall + Cushman & Wakefield: Leveraging technology to build outstanding local presence
Eleven Hundred Agency
As such, Cushman & Wakefield is often challenged by its image of internationality and as a result focuses much of its online strategy on localisation. The specific challenges faced in the past year include: maintaining data accuracy across its 400 branches, ensuring social media is up-to-date and on brand, and installing an effective review response system to better engage with customer questions and queries at a local level. Working with Uberall – the digital location marketing solution provider – Cushman & Wakefield approached these challenges head-on, with tailored solutions and a localisation strategy that provided exceptional results. Cushman & Wakefield maintained its loyal customer base and brought in countless more invaluable customers. In addition, it successfully increased its online visibility and accuracy of information at every one of its branches. In a year where the customer was more reliant than ever on trustworthy and up-to-date information, Cushman & Wakefield excelled at implementing a top-quality localisation strategy.