International Olympic Committee: Custom Medal Engine
Our solution, the Custom Medal Engine was born. An Essence in-house tool that automatically generates ad creative showing event results in real-time. Integrating with the Olympic data feed the solution needed to automatically create and populate image and copy across thousands of iterations of possible athletes, languages and medal type, before then pushing live ads across Instagram and Facebook feeds. As a result of the real-time creatives generated, meticulous optimisations and effective use of social channels the campaign was 15% more efficient for driving users to Olympics.com than benchmarks. We also saw conversion rates increase by 63% compared to the benchmarks.