RESULTS 2021

CONGRATULATIONS TO THIS YEAR'S SHORTLIST

BEST AUDIENCE ENGAGEMENT

WINNER: LEAGUE OF LEGENDS: WILD RIFT - BATTLE OF BARON

UNIT9 AND BBH SINGAPORE

League of Legends is one of the world's most popular PC games, so when Riot Games announced the release of the mobile version of League, Wild Rift was expanding its open beta to Vietnam, Oceania, Taiwan, Europe, Turkey, the Middle East, North Africa, and Russia we knew we had to celebrate the launch with the fans and turn mobile skepti...

Finalist: MARS - TRANSFER DEADLINE DAY

MEDIACOM

Snickers launched their FA Partnership by becoming more relevant to fanatical football supporters, focussing on an untapped cultural moment in the football calendar: Transfer Deadline Day.Working with a network of highly credible football vloggers we created a fictional player, Rick Barness, and seeded a unique rumour that spread so su...

FINALIST: SHEER DRIVING PLEASURE WITH BMW - SHARING CHRISTMAS CHEER DELIVERED WITH CAVAI

CAVAI

Cavai is a pioneer in the new and growing field of conversational advertising and enables brands to drive real consumer engagement using innovative ad formats to create memorable experiences. Combining technology and creativity, Cavai's unique solution facilitates engaging and scalable two-way interactions between people and brands in ...

FINALIST: THE MISSION

VMLY&R

The Navy needed to recruit submariners, a job which entails working and living onboard highly classified submarines. Our challenge was to show off the thrilling nature of the job, without compromising our national security.The Mission is an interactive text-based adventure game that puts our audience in the shoes of an Australian Navy ...

FINALIST: VODAFONE FINDING UNLIMITED FROM YOUR COUCH

VERIZON MEDIA

Verizon Media, Carat and The Story Lab were all set to turn the UK's city streets into a virtual augmented-reality (AR) scavenger hunt for Vodafone's release of the Samsung S20 5G. Then lockdown happened, and we quickly pivoted the game to bring it to everyone's living rooms, with the use of virtual objects with blockchain technology. ...

WINNER: THE MET UNFRAMED

UNIT9 AND VERIZON

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience, with AR enhancements powered by Verizon 5G Ultra Wideband. At a time when The Met's doors were physically shut, together with Verizon, they wanted to collaborate to democratise art by bringing ...

Highly Commended: FOR THE LOVE OF YOUR LOCAL - VIRTUAL REDEMPTION SOLUTION

BECAUSE EXPERIENTIAL

To support Australia's pubs during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) devised the For the Love of Your Local initiative. Aimed at generating immediate venue cashflow for bars, it encouraged purchasing 2-for-1 beer vouchers whilst their doors were closed. Additionally, we wanted patron...

FINALIST: #MYHEROES: INTERNATIONAL CAMPAIGN TO CELEBRATE KEY WORKERS DURING THE PANDEMIC

DOOH.COM

#MyHeroes core purpose was highlighting the selfless people in our lives - those everyday heroes who, until the pandemic hit, were perhaps taken for granted. We wanted to put a face to the people behind the institutions - to tell their story and celebrate them as individuals. The response to this collaborative concept was overwhelming,...

FINALIST: LEVI'S HUMAN NATURE FW21 / XYZ

XYZ

Levi's Human Nature was Levi's first-ever virtual sales launch, showcasing their new FW21 Collection to staff, wholesale and franchise partners across Europe. The hybrid virtual experience was designed specifically to address the obstacles presented by the Covid-19 pandemic that made physical events impossible to deliver in 2020/21.The...

FINALIST: MICROSOFT) XBOX: POWER YOUR DREAMS

UNIT9 AND EDELMAN

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox's 'Power Your Dreams' global campaign to showcase the highly anticipated Xbox Series X - the world's most powerful console. Microsoft wanted to host the hottest virtual gaming event of the year that paralleled the new console's incredible capabi...

FINALIST: VODAFONE FINDING UNLIMITED FROM YOUR COUCH

VERIZON MEDIA

FINALIST: ALL 4 DYNAMIC AUDIO + NOW TV

CHANNEL 4

Last year we launched Dynamic, a suite of new creative formats on All 4 which enable advertisers to run thousands of versions of data-driven creative for a single ad campaign across all of All 4's platforms, including big screen devices. Dynamic allows brands to use All 4's first party data to create bespoke targeted messages within th...

FINALIST: BOOTS - WHAT THE WORLD NEEDS NOW

MEDIACOM

Boots What the World Needs Now campaign recognised that 2020 was a year like no other, and that acts of kindness is what the UK needed most. Boots realised that many were going to face significant financial challenges over Christmas so as an act of love sweet love offered a gifting range at 10 or under. Our ambition was to surprise and...

FINALIST: BOSE: LISTEN UP! DELIVERING PERSONALISED AUDIO AT SCALE

A MILLION ADS

Audio equipment specialist Bose wanted to raise awareness and drive purchase intent of its new product, QuietComfort Earbuds, across Germany in November and December 2020.The campaign needed to target a very specific audience - Escape Enthusiasts. Digital audio was the perfect medium for cutting through the advertising noise and speaki...

FINALIST: KEEPING THE FLAME ALIVE FOR THE TOKYO OLYMPIC GAMES

ESSENCE, ADFORM AND BANNERFLOW

The International Olympic Committee (IOC) has a long-term ambition to bring the Olympics to existing and new audiences to build a better world through sport. But with the shock postponement of the highly anticipated Tokyo 2020 Olympic Games due to the global pandemic, the IOC was at risk of losing touch with its audience. With a new da...

FINALIST: USING DYNAMIC CREATIVE TO PERSONALISE JBL TO CONSUMERS

MATTERKIND

Programmatic strategy that delivered JBL's product range of headphones, portable speakers, soundbars and smart speakers across 11 EMEA markets, ensuring that we delivered specific creative related to each product, to a relevant audience within each specific local language to each market. We also needed the campaign to allow for changes...

FINALIST: VOLVO HOLISTIC DCO - MINDSHARE, GREY GOTHENBURG, XAXIS

XAXIS EMEA

Volvo Norway set their WPP agency partners, Mindshare, Xaxis, and Grey a clear target: increase the number of cost-effective conversions from their digital advertising. Leveraging proprietary AI and Dynamic Creative Optimisation, Mindshare and Xaxis created 2,358 unique display and video ads, each one tailored to suit its individual en...

WINNER: BRANDM4TCH: THE FIRST COOKIE-LESS DATA MATCHING BROADCASTER PRODUCT

CHANNEL 4

What happens when advertisers stop playing Guess Who and start targeting known customers in a broadcaster environment? In 2020, as part our Advanced Data Suite on All 4, we launched BRANDM4TCH, which for the first time enables advertisers to match their own first party data with our 24m registered users in a quick, safe and compliant m...

Highly Commended: (PUB) CRAWLING AMAZON FOR LAITHWAITES SUCCESS

Incubeta

Highly Commended: ISBA & AOP PROGRAMMATIC SUPPLY CHAIN TRANSPARENCY STUDY BY PWC

PWC

A truly ground-breaking study that, for the first time anywhere in the world, matched programmatic supply chain data end-to-end i.e. all the way from advertisers to publishers.PwC uncovered industry-changing insight: (i) major challenges with data access and quality; and (ii) 15% of spend disappearing into an unattributable unknown del...

FINALIST: DFS - HALO-LUXE: AN UNMISSABLE CAMPAIGN

MEDIACOM

Mass-marketing or precision targeting is a question that has preoccupied our industry for over two decades. For advertisers working within finite budgets, this is a real world question on how to approach their campaigns. Our DFS Halo Luxe launch encapsulated this dilemma. Our solution was an innovation that achieved the best of both wo...

FINALIST: VOLVO HOLISTIC DCO - MINDSHARE, GREY GOTHENBURG, XAXIS

XAXIS EMEA

WINNER: THE MET UNFRAMED

UNIT9 AND VERIZON

FINALIST: (MICROSOFT) XBOX: POWER YOUR DREAMS

UNIT9 AND EDELMAN

FINALIST: CADBURY'S SECRET SANTA

VCCP

The Cadbury Secret Santa Postal Service has delighted people around the country since it first started in 2018, allowing the public to sign-up in person and send free chocolate to their loved ones. Christmas in 2020 would be different, the global pandemic meant we could not continue with an experiential pop-up, we needed a new way to d...

FINALIST: EE BAFTA 5G-POWERED AR DRESS

UNIT9

At the 2020 BAFTAs, EE wanted to use its award-winning network and expansive 5G capabilities to create an exciting, fun and innovative activation that allowed film fans to be part of the action on the BAFTA red carpet.So we opened the BAFTA red carpet with the world's first 5G-powered augmented reality dress. The one-of-a-kind dress wa...

FINALIST: FLY CAMPARI GROUP

SHARPEND

Global Travel Retail (GTR) has been severely impacted as a result of COVID-19, with in-store retail volumes of wines and spirits not expected to recover until it's safe to re-embrace air travel.Difficult as trading conditions are, major retail players have reaffirmed their commitment to duty free and some are even innovating. In partic...

FINALIST: THE RAINWALL

GEORGE P. JOHNSON

Before hybrid was a term on trend we created a storytelling experience that used digital innovation in a physical experience and Magic Leap technology to connect and transform in virtual.The Rainwall evocatively told of Cisco's social and environmental ambition; to positively impact 1 billion lives by 2025.For an organisation that spec...

WINNER: PROTECTSET

MULLENLOWE MENA

More than 93% of kids play video games. And with the pandemic, children are spending more time in their rooms and, consequently, gaming. Uncoincidentally, reports of online sexual abuse are emerging with unprecedented frequency around the world, with some perpetrators grooming hundreds and even thousands of victims. The ProtectSet, a c...

Highly Commended: EE BAFTA 5G-POWERED AR DRESS

UNIT9

FINALIST: LEAGUE OF LEGENDS: WILD RIFT - BATTLE OF BARON

UNIT9 AND BBH SINGAPORE

FINALIST: THREE'S 5G MULTI-SENSORY FASHION SHOW AND AR MODEL OF ADWOA ABOAH

PRETTYGREEN

To launch Three's 5G mobile network, Three showcased how 5G could transform the fashion show at LFW. Using its partnership with Central Saint Martins, it created the world's first muti-sensory fashion show and an AR version of supermodel Adwoa Aboah. This enabled Aboah to sit on the FROW and watch herself walk down the runway via a 5G ...

WINNER: FROM PSYCHOLOGY TO PSYCHOGRAPHIC TARGETING

GOODSTUFF

People suffering from a gambling disorder is a large and continuing issue in Great Britain. Not just for gamblers themselves; as many as 7% of adults, or 3.6 million people, report having been negatively affected by someone else's gambling. By using psychographic and app download/usage data to target those most at risk we were able to ...

Highly Commended: THINKING OUTSIDE OF THE BOX

Total Media

FINALIST: (PUB) CRAWLING AMAZON FOR LAITHWAITES SUCCESS

Incubeta

FINALIST: FRONTLINE SPOTIFY FOR DOGS

OMD UK

The nation's mental health has been understandably high on everyone's agenda during lockdown, however, less consideration had been given to the impact on our canine friends. So, in a deliberately disruptive move, we decided to turn Frontline into the much-needed source of calm for newly adopted dogs, with a specially commissioned ""Paw...

FINALIST: PG TIPS CUPPAS TOGETHER

MINDSHARE UK & UNILEVER

A nice cup of tea is a universal symbol of warmth and support in a crisis, a simple shared pleasure that brings us all comfort and companionship. And as the pandemic kicked in from March 2020 and people had to stay in, shield or self-isolate, the already-serious issue of loneliness took on a new urgency. PG Tips wanted to do something ...

FINALIST: SPOTIFY PUMPED

WHOWOTWHY

At home workouts saw a boom during 2020 as Brits swapped the gym for their living rooms, evident on the Spotify platform with over 385,000 workout playlists created or added to in 2020. So we launched Spotify Pumped, a new fitness microsite that created free personalized HIIT workout experiences for both existing and non-Spotify users ...

WINNER: BT ENTERPRISE: MASTERING SEARCH TO SUPPORT SMALL BUSINESSES IN 2020

ESSENCE

BT Enterprise is the leading business communications provider in the UK, connecting more than 1m businesses with an extensive portfolio of communications and IT solutions, empowering companies through digital transformation. In 2020, BT Enterprise launched a campaign to support UK business owners through its extensive range of flexible...

FINALIST: DLG - USING MEDIA FOR MORE THAN MARKETING

MEDIACOM

In 2020 we uncovered a costly problem for Direct Line (DL). Our own customers were being stolen from us by accident management companies (AMCs), who were hijacking our brand search. Not only were these AMCs often fraudulent and causing great distress to our customers, but they were also extremely expensive for Direct Line and eroding t...

WINNER: THE DAILY DIGITAL CONTROL CENTRE - A RESPONSE TO COVID-19

Manning Gottlieb OMD in conjunction with Topham Guerin

Covid-19 has impacted us all. From a communications standpoint, it has spanned over 14 centrally driven health marketing campaigns and 40 sub-campaigns, making it the biggest behaviour change challenge in the 100-year history of Government communications. Each campaign offered a new audience to prioritise, meaning platforms that could ...

FINALIST: A SMOKIN' HOT KOL CAMPAIGN FOR WEBER

BECAUSE EXPERIENTIAL

Weber's SmokeFire is no ordinary BBQ. It's a multifunctional grilling machine that sears as well as it smokes and bakes, and impressively does everything in between! Weber wanted us to help them introduce it to the UK's home grillers. Ordinarily, this would have included live experiences that pulled people in with the sound of the sizz...

FINALIST: MAC COSMETICS VIRTUAL TRY-ON

MANNING GOTTLIEB OMD

During the peak of UK lockdown (April and May 2020), MAC faced the challenge that so many other retail stores did and had to shut the doors to their physical stores. The lost opportunity for their consumers to trial products before they buy, along with the lack of their expert in-store teams to aid sales, was a massive obstacle for rev...

Finalist: MARS - MALTESERS BUNNIES

MEDIACOM

Up against some pretty stiff egg-shaped competition, for Maltesers Bunnies we created a unique spin on the classic Easter hunt tradition. By launching Snapchat's first ever AR treasure hunt, we even turned humble OOH phone kiosks into bunny hunting beacons! As a result we brought 18-34 shoppers back to the Maltesers brand, and in doing...

FINALIST: PITTING PUPPETS IN THE POLLS FOR BRITBOX

TOTAL MEDIA

In challenging times we knew there was an opportunity for the launch of BritBox's first original commission, Spitting Image, to ignite feelings of nostalgia and boost the mood of the nation. In a highly competitive market, we identified the ideal addressable audience to deliver an innovative and unique paid social campaign across Insta...

FINALIST: YORKSHIRE TEA TOAST & JAM

GOODSTUFF

Making curious brews are Yorkshire Tea's bread and butter or should we say Toast & Jam? The number one tea brand in the UK launched a controversial new flavour into its Special Brews range and kept the naysayers on our side by championing their damning reviews as ads to drive buzz and trial. Cue a hilarious race to get the funniest twe...

FINALIST: #MYHEROES: INTERNATIONAL CAMPAIGN TO CELEBRATE KEY WORKERS DURING THE PANDEMIC

DOOH.COM

FINALIST: DFS - HALO-LUXE: AN UNMISSABLE CAMPAIGN

MEDIACOM

Mass-marketing or precision targeting is a question that has preoccupied our industry for over two decades. For advertisers working within finite budgets, this is a real world question on how to approach their campaigns. Our DFS Halo Luxe launch encapsulated this dilemma.Our solution was an innovation that achieved the best of both wor...

FINALIST: INTERACTIVE TOUCHLESS EXPERIENCE

OMGDOOH

In the wake of Covid-19 just as our behaviours and attitudes out of home have shifted, so have the ways in which we consume content - the changes to public safety were at the forefront of our minds when shaping our approach for Škoda's interactive campaign last summer. We partnered with Ultraleap, Talon, Clear Channel, PHD, Fallon and ...

FINALIST: LEGO 'REBUILD THE WORLD': MID-AIR HAPTICS

RAPPORT

After an utterly exhausting 2020 for families, parents had lost the simple joy of seeing their children play.Yet it's only when parents see kids engaged in the process of building LEGO that they appreciate its true benefits of creativity, development and fun. So to keep LEGO at the top of wish-lists, we needed to give parents and child...

FINALIST: THE WORLD'S TALLEST DONATION BOX

MULLENLOWE MENA

The World's Tallest Donation Box was launched as part of the 10 million meals campaign with aims to provide 1.2 million meals by illuminating a staggering 1.2 million lights on the facade of Burj Khalifa, in a dazzling display of the social solidarity and cohesion. The initiative enabled institutions, companies and the general public t...

FINALIST: TSB - CUSTOMER DATA DELIVERS PLANNING TRANSFORMATION AND BUSINESS SUCCESS

THE7STARS

October 2020 saw TSB launch a new product, the Spend & Save premium current account. With brand health suffering from store closures (positivity towards the brand was down 61%), our campaign needed to work hard to convert those already with TSB but considering an account switch. Faced with a 61% budget cut, the simple road to efficient...

WINNER: COSTA - FIRST ONE'S ON US

MEDIACOM

This is the story of how Costa faced into the challenges of 2020 by leveraging one of their most powerful and underutilised assets their CRM data. As the nation cautiously emerged from lockdown, Costa used CRM data to inform an acquisition campaign that saw over a million people download the Costa app to take up Costa's irresistible of...

Finalist: HOW MADE.COM GREW CRM REVENUE TWICE AS QUICKLY WITH OMETRIA

OMETRIA

MADE.COM is renowned as a leader in customer experience and in taking a customer-focused approach to innovation. The marketing team champions a personalised approach to marketing communications, and as a digital-first brand, the customer journey begins and ends online. MADE.COM has a customer subscriber base of millions and needed a pa...

WINNER: NHS - COVID-19 TEST & TRACE APP - LAUNCHING A LIFE-SAVING APP IN RECORD TIME

MANNING GOTTLIEB OMD

The launch of the NHS Covid-19 app, a cornerstone of the Government's Test & Trace programme, marked a significant moment in the nation's fight against Coronavirus. With COVID-19 cases rising across the world many governments implemented contact tracing apps. Mass adoption of the UK's NHS Covid-19 App was critical to enhance its abilit...

HIGHLY COMMENDED: CROUD & THE ROYAL BRITISH LEGION: POPPY APPEAL 2020

CROUD

For the Royal British Legion, the UK's largest Armed Forces charity, 2020 brought with it many challenges for the Poppy Appeal, the charity's biggest annual fundraising campaign. As the nation was urged to stay home, there were far fewer opportunities for face-to-face fundraising to take place. The brief was to deliver an integrated ca...

FINALIST: BRITISH GAS - LOCAL HEROES

MEDIACOM

Brand building campaigns are not always front of mind for cost per acquisition focused clients due to the difficulty in directly attributing brand investments to last touch CPA goals. With our Local Heroes campaign, we proved that investing in brand can help to reduce last touch CPAs. Running an integrated brand campaign across Radio, ...

FINALIST: MCDONALD'S I'M LOVIN IT LIVE: LIFTING THE NATIONS SPIRITS IN LOCKDOWN

OMD UK

To help end the monotony of the past year, and bring some joy to homes across the country, McDonald's in collaboration with OMD UK wanted to put on, the biggest and best music event of the year while also reaching a broad audience with the many benefits the McDonald's App has for users. We were tasked with making I'm Lovin it Live bigg...

FINALIST: PROFIT HUNTER - TECH LION

GRAVITY GLOBAL

The Embraer Profit Hunter campaign by Gravity outperformed competitor aircraft manufacturers globally. Giving the brand fame in the largest markets of the US to places where the brand has little awareness like Kazakhstan and successfully selling to these markets. In Kazakhstan the airline requested the campaign is reproduced on the nos...

WINNER: DORITOS AR QUEST

VERIZON MEDIA

Agency: PepsiCo and Playstation

PlayStation is known for its four iconic shapes: Square, Cross, Circle and Triangle. And the triangle is also Doritos signature shape. But what if you found Doritos in other shapes? In the build-up to the launch of the PlayStation 5, Verizon Media and OMD worked with Doritos to extend their on-pack PS5 partnership and target the gaming...

FINALIST: COCA-COLA - APPRECIATING LOCALS

MEDIACOM

When COVID hit, Coca-Cola halted their advertising spend for the longest period in their history. 121 days later, the challenge was to re-establish Coke in the minds of the nation. As COVID surged, so did people's support for local businesses. So, when Coke came back to market, rather than just talk about themselves, Coke showcased the...

FINALIST: FOR THE LOVE OF YOUR LOCAL - VIRTUAL REDEMPTION LOCATION-BASED CAMPAIGN

BECAUSE EXPERIENTIAL

Like most industries globally during the lockdown, the pub industry in Australia was hit heavily, and many of the pub owners were placed under immense financial pressure. To help remedy this, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) partnered to create the For the Love of Your Local initiative. Aimed...

FINALIST: GOING THE EXTRA MILE: HOW FREE NOW DELIVERED LONDONERS FROM COMMUTER HELL

FREE NOW, THE TRADE DESK AND THE7STARS

We've all been there: it's 5pm, you're leaving the high street after another successful day of (essential) retail therapy, ready to head back to a home cooked meal but the dreaded TfL announcement strikes severe delays on the central line. Coming to the rescue, The Trade Desk, The7Stars and FREE NOW enter, with a location-based awarene...

FINALIST: IN-STORE BOOKING APPOINTMENTS FOR SPECSAVERS UK VIA DISPLAY

AD-LIB.IO

After the first national lockdown of 2020, by late summer, the UK was finally getting back to normal; many largely brick & mortar businesses had taken a hit in the first half of the year and there was a clear drive across all sectors to get people back on the high street.Specsavers has always been an agile company, and responded quickl...

Finalist: MARS - MALTESERS BUNNIES

MEDIACOM

WINNER: VOLVO HOLISTIC DCO - MINDSHARE, GREY GOTHENBURG, XAXIS

XAXIS EMEA

FINALIST: EXPANDING HI-TECH HOTEL BRAND AWARENESS IN DIGITAL CHINA

ICLICK INTERACTIVE ASIA GROUP LIMITED

With outbound tourism from China growing significantly over the past few years, many hotel clients would like to capture this huge opportunity to benefit from the surge in Chinese visitors to UK. In today's mobile-led era, W London Hotel needed a partner to help them to successfully engage with Chinese travellers and what they lacked w...

WINNER: KEREL COOPER

CRENSHAW COMMUNICATIONS

Kerel Cooper is Chief Marketing Officer at LiveIntent, one of Business Insider’s hottest adtech companies two years in a row (2019, 2020). Kerel has emerged as a respected thought leader in the digital advertising industry, offering expert commentary in the media and at industry conferences like 3 Percent Movement, AfroTech World, Blac...

WINNER: PROJJOL BANERJEA

ZeoTap

Projjol Banerjea is an international entrepreneur, startup advisor, and angel investor. As founder and Chief Product Officer of award-winning customer intelligence platform Zeotap, Projjol shapes the company's strategic vision and drives execution, rapidly accelerating it to the forefront of the martech space.

FINALIST: ANDREW CASALE

INDEX EXCHANGE

As President and CEO of Index Exchange, Andrew leads the brightest minds in advertising technology across the U.S., Canada, Europe and APAC. With a sharp focus on delivering benefits to media companies like The New York Times, Hearst, Daily Mail and Conde Nast as they tackle the world of automation, he's built Index Exchange as one of ...

FINALIST: KELLY KOKONAS

STARCOM

When Starcom's global clients are grappling with the complexities of data strategy, they turn to Kelly Kokonas, Executive Vice President of Global Data Strategy and the media agency's very own technology pioneer. Through direct client engagement, agency leadership and talent development, Kelly has chartered new paths, harnessing the po...

Finalist: SHAUN ZACHARIA

TRIPLELIFT

Shaun Zacharia is a pioneer in programmatic advertising. Over the last nine years, his vision, persistence and technical savvy have been the main ingredients in launching Native advertising for the open web, steering his company to exponential growth and creating an entirely new ad medium that bridges television and online media. He ha...

WINNER: ADCOUNCIL: SHE CAN STEM

UNIT9 AND HEAT

The Ad Council's ongoing She Can STEM campaign aims to encourage young girls to pursue their interests in science, technology, engineering and math. STEM gets a tough rep for being cold, calculated and reserved for those who have a knack for it. To counteract these misconceptions, the Ad Council and Deloitte's Digital Heat wanted to sh...

FINALIST: THE MET UNFRAMED

UNIT9 AND VERIZON

FINALIST: THE WORLD'S TALLEST DONATION BOX

MULLENLOWE MENA FZ

WINNER: THREE'S 5G MULTI-SENSORY FASHION SHOW AND AR MODEL OF ADWOA ABOAH

PRETTYGREEN

To launch Three's 5G mobile network, Three showcased how 5G could transform the fashion show at LFW. Using its partnership with Central Saint Martin's, it created the world's first muti-sensory fashion show and an AR version of supermodel Adwoa Aboah. This enabled Aboah to sit on the FROW and watch herself walk down the runway via a 5G...

FINALIST: FOR THE LOVE OF YOUR LOCAL - A VIRTUAL REDEMPTION SYSTEM FOR A CAMPAIGN WORTH RAISING A GLASS TO

BECAUSE EXPERIENTIAL

To support Australia's pubs during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) devised the For the Love of Your Local campaign. Aimed at generating immediate venue cashflow for bars, it encouraged purchasing 2-for-1 beer vouchers whilst their doors were closed. Additionally, we wanted patrons ...

FINALIST: OPEN LIKE NEVER BEFORE

AD-LIB.IO

Coca-Cola and Ad-Lib worked together to enable 000s of local businesses to run tailored ads and Open Like Never Before. As countries started coming out of COVID lockdowns, Coca-Cola launched its new platform Open Like Never Before to offer multiple means of support to Hotel, Restaurant and Caf partners during the re-opening phase. This...

WINNER: (MICROSOFT) XBOX: POWER YOUR DREAMS

UNIT9 AND EDELMAN

WINNER: LEAGUE OF LEGENDS: WILD RIFT - BATTLE OF BARON

UNIT9 and BBH Singapore

WINNER: DRIVING SALES AND FOOTFALL TO NESPRESSO STORES VIA PROGRAMMATIC OOH

VIOOH & STOREBOOST

Nespresso wanted to resolve the issue of stabilising their Westfield London in-store visitors throughout the day, where they would see peaks and troughs with no way of being able to predict the patterns, as well as generally increase sales of their products by promoting them to visitors of the malls. Using JCDecaux screens within the m...

FINALIST: (PUB) CRAWLING AMAZON FOR LAITHWAITES SUCCESS

Incubeta

TECH FOR GOOD

WINNER: BIGUP.AI

ANALOGFOLK

When we read research saying women are four times more likely to shrink their successes through language, and so perpetrate negative outcomes such as missing out on promotions, we took action. As most were cutting back, we invested in a world-first AI tool BigUp.AI that helps women self-promote with confidence. Launched on IWD, it uses...

Highly Commended: THE WORLD'S TALLEST DONATION BOX

MULLENLOWE MENA

FINALIST: BLOCKDOWN SIMULATOR

AKQA INC.

When the Covid-19 pandemic first hit, the most dangerous outbreak was that of misinformation. While it was clear that social distancing slowed the spread of the virus, the way this data was presented was often hard to understand. So we built a map where players could simulate a zombie outbreak in a medieval village, before applying soc...

FINALIST: PROTECTSET

MULLENLOWE MENA

FINALIST: REFUGE NATIONAL DOMESTIC ABUSE HELPLINE WEBSITE

WUNDERMAN THOMPSON UK

With 1.6 million women having experienced domestic abuse in the year ending March 2019 and a devastating two women a week reportedly killed by a current or former partner in England and Wales alone, domestic abuse is one of the biggest issues facing women and children in the UK. Refuge knows this only too well. They run the 24-hour Nat...

START-UP OF THE YEAR

WINNER: AD-LIB.IO IS CURRENTLY THE START-UP TECH PARTNER OF CHOICE FOR 10 OF THE 30 LARGEST GLOBAL BRANDS

Ad-Lib.io

FINALIST: BOLDSPACE - START-UP OF THE YEAR

Boldspace

FINALIST: EGOLI MEDIA AUTOMATED CONTENT MANAGEMENT SYSTEM

Egoli Media

BEST CAMPAIGN OF THE YEAR BY A START-UP

WINNER: 72 WAYS TO THANK THE NHS

Boldspace

BEST OF THE BEST

TECH COMPANY OF THE YEAR

WINNER: UNIT9

AGENCY OF THE YEAR

winner

BEST AUDIENCE ENGAGEMENT

BEST RESPONSE TO CHANGE USING TECH - NEW

BEST USE OF CREATIVE PERSONALISATION

BEST USE OF DATA

Highly Commended: (PUB) CRAWLING AMAZON FOR LAITHWAITES SUCCESS

BEST USE OF EXPERIENTIAL TECH

BEST USE OF EXPERIMENTAL TECH

BEST USE OF INSIGHT

Highly Commended: THINKING OUTSIDE OF THE BOX

FINALIST: (PUB) CRAWLING AMAZON FOR LAITHWAITES SUCCESS

BEST USE OF PAID SEARCH - NEW

BEST USE OF PAID SOCIAL - NEW

BEST USE OF TECH IN OUT-OF-HOME

BEST USE OF TECH IN CRM

INTEGRATED CAMPAIGN OF THE YEAR

LOCATION-BASED OR PROXIMITY MARKETING CAMPAIGN OF THE YEAR

MOST EFFECTIVE USE OF PROGRAMMATIC MEDIA

TECH DIVERSITY ADVOCATE OF THE YEAR - NEW

TECH PIONEER OF THE YEAR

TECH AS PART OF A CAMPAIGN: CHARITY

TECH AS PART OF A CAMPAIGN: CONSUMER GOODS

TECH AS PART OF A CAMPAIGN: ENTERTAINMENT

TECH AS PART OF A CAMPAIGN: RETAIL

FINALIST: (PUB) CRAWLING AMAZON FOR LAITHWAITES SUCCESS

TECH FOR GOOD

START-UP OF THE YEAR

WINNER: AD-LIB.IO IS CURRENTLY THE START-UP TECH PARTNER OF CHOICE FOR 10 OF THE 30 LARGEST GLOBAL BRANDS

FINALIST: BOLDSPACE - START-UP OF THE YEAR

FINALIST: EGOLI MEDIA AUTOMATED CONTENT MANAGEMENT SYSTEM

BEST CAMPAIGN OF THE YEAR BY A START-UP

WINNER: 72 WAYS TO THANK THE NHS

TECH COMPANY OF THE YEAR

WINNER: UNIT9

AGENCY OF THE YEAR

MULLENLOWE MENA