sarah salter

HEAD OF INNOVATION, WAVEMAKER UK

As head of Wavemakers innovation division, Sarah drives growth for clients through

emerging technology and radical innovation. Uniquely placed with fifteen years’ experience

working in brand, start-up and agency Sarah has helped P&G, Casio, Equinox, and

Wavemaker clients grow through transformational marketing and innovation.


Alongside her work she is an active mentor within WPP and a member of the Adtech

Advisory Board. Externally championing founders and startups, Sarah was named IPA’s

Women of Tomorrow.


Sarah is on a mission to garner Agency support for underrepresented startups and help build

the future for founders.

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