THE TECH & INNOVATION
BEST USE OF DATA
This category seeks to recognise innovative brand activity
rooted in data-driven customer insight. The winning work will
show that data was used not only to solve a problem but also
contributed to the brand’s overall marketing mission.
BEST USE OF AI
This award recognises the most effective use of AI for a campaign
or business optimisation. Entries must clearly explain what type
of AI was used, how it was implemented, and how it produced
demonstrably better results and performance for a brand.
BEST USE OF EXPERIENTIAL TECH
This category rewards a branded experience that makes use of
technology in an innovative way that wows consumers, helps
drive deeper engagement for fans and delivers an unforgettable
experience for the customer. This can be a digital or physical
experience, the sky’s the limit.
BEST USE OF EXPERIMENTAL TECH
This award recognises campaigns that have used experimental
technology to deliver great brand engagement. In particular,
judges will be looking for an application of technology that is
genuinely innovative, even if the technology itself is not being
used for the first time.
BEST USE OF INSIGHT
This award seeks to recognise innovative brand activity
through insight. The winning work will show that insight was
used not only to solve a problem but also contributed to the
brand’s overall marketing mission.
BEST USE OF PAID SEARCH
We are seeking a proficient and successful management of a
paid search campaign. Successful entrants must demonstrate
an innovative use of the channel, incorporating data and new
tools where necessary, managed by an in-house team or for a
client. Judges will seek alignment to brand values and goals
across a well thought-out and delivered effort.
BEST USE OF PAID SOCIAL
We are seeking an innovative and effective paid social
campaign or strategy that gained a stellar set of results via
a performance-based effort. Whether the objective was to
drive sales, engagement, leads or even footfall, entries should
demonstrate how client objectives were met and ROI achieved
from the activity.
BEST USE OF TECH IN OUT-OF-HOME
The UK’s out-of-home industry has been transformed by digital
and there are more opportunities than ever before to use tech
in ingenious ways to reach consumers. This award recognises
memorable and powerful advertising created by innovative and
creative uses of technology.
BEST USE OF TECH IN CRM
Tech has enabled brands to talk directly to their customers
in more innovative and personalised ways. Companies that
are most effective or innovating in customer relationship
management should enter this award.
INTEGRATED CAMPAIGN OF THE YEAR
This award is for campaigns that demonstrate both excellence
and creativity across a range of channels. The objectives of the
media strategy must be clear and the entry should include how
the campaign was modified for online and offline channels and
how the channels came together to deliver outstanding results.
LOCATION-BASED OR PROXIMITY MARKETING CAMPAIGN OF THE YEAR
This award celebrates agencies and tech providers who
have enabled brands to give their consumers an engaging,
personalised and targeted brand experience using proximity
technology or location-based data. Open to all stripes of agency
and tech companies.
MOST EFFECTIVE USE OF PROGRAMMATIC MEDIA
This award is open to media owners, media agencies,
brands or creative agencies that have maximised the use of
automated media solutions to create memorable campaigns.
The judges will look for clever and creative ways of using data
and optimising programmatic media deployment to achieve
outstanding results for clients.
TECH FOR GOOD
The winner of this award will demonstrate excellence in
using technology in a creative campaign. Entries can be from
commercial brands, agencies, tech providers or charities.
Entrants must show how they have identified a specific
audience need and created a piece of work (of any medium)
that improves social, environmental and economic outcomes.
It may or may not be pro bono work.
TECH AS PART OF A CAMPAIGN: PUBLIC SECTOR
TECH AS PART OF A CAMPAIGN: CONSUMER GOODS
TECH AS PART OF A CAMPAIGN: ENTERTAINMENT
TECH AS PART OF A CAMPAIGN: RETAIL
Entrants to these categories must have begun trading within three years of 28 November 2018.
The UK is Europe’s most vibrant and successful breeding ground for tech startups and the Tech Awards want to recognise those emerging tech companies that demonstrate outstanding work in advertising, media or marketing. If you are doing outstanding work, we want to hear from you!
Firstly, we require a short written entry that demonstrates the
work you’re doing. This should include an elevator pitch (50
words), your story (300 words), the proof (300 words) and up
to three pieces of supporting material (images, articles, client
approval).. Your written entry is the basis on which you will
be judged and shortlisted. Shortlisted start ups will then be
given the opportunity to pitch their company to an esteemed
’Dragon’s Den’ style panel of judges to determine the winner.
BEST CAMPAIGN OF THE YEAR BY A START-UP
Start-ups whose technology has contributed a major role in a marketing campaign should enter this award.
Note: The entrant must have begun trading within three years
of 28 November 2018.
ONE TO WATCH
This award honours the emerging new talents in an industry
being revolutionised by the coming together of brave clients,
smart creative thinkers and game-changing tech. We are
looking for people who have demonstrated exceptional skill and
ambition and whose personal endeavours, whether creative
or tech focused, have begun to make their mark. We welcome
entries from the individuals themselves or nominations from
peers, company leaders and clients.
TECH PIONEER OF THE YEAR
This award will celebrate the individuals, in brands, agencies
or tech partners, that are leading the charge and creating
great work, using smart technology, that delights and engages
consumers and re-imagines the world. Personal nominations
are welcome, as are entries from colleagues, company leaders
TECH DIVERSITY ADVOCATE OF THE YEAR
This category will reward an individual who has pushed forward the issues of diversity and inclusion over the last year. With campaigns such as #MeToo and #BlackLivesMatter, the issue of diversity has never been higher profile but entrants to this award must demonstrate how they have enacted real change within their teams, companies, the wider industry and society at large in one of the key areas listed below. Individuals can enter themselves or colleagues and partners
• Origin (includes race)
• Balance (gender balance, work/life balance)
• LGBT+ • Mind (mental health and awareness)
• Parents & Carers
• Neurodiversity (supporting neurodivergent colleagues in the workplace)