THE TECH & INNOVATION

BEST USE OF DATA

This category seeks to recognise innovative brand activity rooted in data-driven customer insight. The winning work will show that data was used not only to solve a problem but also contributed to the brand’s overall marketing mission.

BEST USE OF AI

This award recognises the most effective use of AI for a campaign or business optimisation. Entries must clearly explain what type of AI was used, how it was implemented, and how it produced demonstrably better results and performance for a brand.

BEST USE OF EXPERIENTIAL TECH

This category rewards a branded experience that makes use of technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable experience for the customer. This can be a digital or physical experience, the sky’s the limit. 

BEST USE OF EXPERIMENTAL TECH

This award recognises campaigns that have used experimental technology to deliver great brand engagement. In particular, judges will be looking for an application of technology that is genuinely innovative, even if the technology itself is not being used for the first time. 

BEST USE OF INSIGHT

This award seeks to recognise innovative brand activity through insight. The winning work will show that insight was used not only to solve a problem but also contributed to the brand’s overall marketing mission. 

BEST USE OF PAID SEARCH

We are seeking a proficient and successful management of a paid search campaign. Successful entrants must demonstrate an innovative use of the channel, incorporating data and new tools where necessary, managed by an in-house team or for a client. Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.

BEST USE OF PAID SOCIAL

We are seeking an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort. Whether the objective was to drive sales, engagement, leads or even footfall, entries should demonstrate how client objectives were met and ROI achieved from the activity.

BEST USE OF TECH IN CONNECTED HOME

Connected devices are becoming a mainstay of people’s homes, giving rise to a revolution in how brands interact with consumers in meaningful, convenient and useful ways. This award celebrates new ways of marketing through connected devices in the home. 

BEST USE OF TECH IN OUT-OF-HOME

The UK’s out-of-home industry has been transformed by digital and there are more opportunities than ever before to use tech in ingenious ways to reach consumers. This award recognises memorable and powerful advertising created by innovative and creative uses of technology.

BEST USE OF TECH IN CRM

Tech has enabled brands to talk directly to their customers in more innovative and personalised ways. Companies that are most effective or innovating in customer relationship management should enter this award.

INTEGRATED CAMPAIGN OF THE YEAR

This award is for campaigns that demonstrate both excellence and creativity across a range of channels. The objectives of the media strategy must be clear and the entry should include how the campaign was modified for online and offline channels and how the channels came together to deliver outstanding results.

LOCATION-BASED OR PROXIMITY MARKETING CAMPAIGN OF THE YEAR

This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data. Open to all stripes of agency and tech companies. 

MOST EFFECTIVE USE OF PROGRAMMATIC MEDIA

This award is open to media owners, media agencies, brands or creative agencies that have maximised the use of automated media solutions to create memorable campaigns. The judges will look for clever and creative ways of using data and optimising programmatic media deployment to achieve outstanding results for clients. 

TECH AS PART OF A CAMPAIGN

This award now celebrated across six sub-categories – recognises tech innovations created as part of a brand campaign or branding initiative. Entrants must be able to demonstrate that the technology made a difference to the campaign. The winning entry must also explain how the tech furthered brand goals or solved brand problems. 

  • Tech as Part of a Campaign: Charity 
  • Tech as Part of a Campaign: Consumer Goods 
  • Tech as Part of a Campaign: Entertainment 
  • Tech as Part of a Campaign: Retail 
  • Tech as Part of a Campaign: Services
  • Tech as Part of a Campaign: Public Sector

TECH FOR GOOD

The winner of this award will demonstrate excellence in using technology in a creative campaign. Entries can be from commercial brands, agencies, tech providers or charities. Entrants must show how they have identified a specific audience need and created a piece of work (of any medium) that improves social, environmental and economic outcomes. It may or may not be pro bono work.

START UP

Entrants to these categories must have begun trading within three years of 28 November 2018. 

The UK is Europe’s most vibrant and successful breeding ground for tech startups and the Tech Awards want to recognise those emerging tech companies that demonstrate outstanding work in advertising, media or marketing. If you are doing outstanding work, we want to hear from you! 

Firstly, we require a short written entry that demonstrates the work you’re doing. This should include an elevator pitch (50 words), your story (300 words), the proof (300 words) and up to three pieces of supporting material (images, articles, client approval).. Your written entry is the basis on which you will be judged and shortlisted. Shortlisted start ups will then be given the opportunity to pitch their company to an esteemed ’Dragon’s Den’ style panel of judges to determine the winner.

START-UP OF THE YEAR

The UK is Europe’s most vibrant and successful breeding ground for tech startups and the Tech Awards will now recognise those emerging tech companies that demonstrate outstanding work in advertising, media or marketing. 

Note: The entrant must have begun trading within three years of 28 November 2018.

BEST CAMPAIGN OF THE YEAR BY A START-UP

Start-ups whose technology has contributed a major role in a marketing campaign should enter this award. 

Note: The entrant must have begun trading within three years of 28 November 2018.

PEOPLE

ONE TO WATCH

This award honours the emerging new talents in an industry being revolutionised by the coming together of brave clients, smart creative thinkers and game-changing tech. We are looking for people who have demonstrated exceptional skill and ambition and whose personal endeavours, whether creative or tech focused, have begun to make their mark. We welcome entries from the individuals themselves or nominations from peers, company leaders and clients. 

TECH PIONEER OF THE YEAR

This award will celebrate the individuals, in brands, agencies or tech partners, that are leading the charge and creating great work, using smart technology, that delights and engages consumers and re-imagines the world. Personal nominations are welcome, as are entries from colleagues, company leaders and partners. 

TECH DIVERSITY ADVOCATE OF THE YEAR

This category will reward an individual who has pushed forward the issues of diversity and inclusion over the last year. With campaigns such as #MeToo and #BlackLivesMatter, the issue of diversity has never been higher profile but entrants to this award must demonstrate how they have enacted real change within their teams, companies, the wider industry and society at large in one of the key areas listed below. Individuals can enter themselves or colleagues and partners

 • Origin (includes race) 

• Balance (gender balance, work/life balance) 

• LGBT+ • Mind (mental health and awareness) 

• Parents & Carers 

• Neurodiversity (supporting neurodivergent colleagues in the workplace)

BEST OF THE BEST

AGENCY OF THE YEAR

Now a judges’ choice and not open to entry. This award will celebrate the agency (PR, creative, digital, social and media) that can demonstrate how their collective creativity and deep understanding of the power of new technologies has produced outstanding work for clients.

TECH COMPANY OF THE YEAR

Now a judges’ choice and not open to entry. This award is for those tech organisations that are true collaborators in the creative process by enabling brands and agencies to significantly enhance campaigns through the use of their platforms, products or services.