Ada is Talon’s Data Management Platform (DMP) which combines raw and curated data from selected partnerships with expert data science modelling to understand real and recent consumer behaviour in the OOH world. It gives advertisers a more joined up approach across channels in their marketing mix, more effective audience targeting capabilities and a better understanding of the payback OOH can deliver.

The one-to-many nature of OOH advertising means that Ada will only activate audience data in an aggregated fashion. Ada can be used by advertisers to optimise their OOH campaigns to drive core KPIs or by businesses who wish to understand their audiences in more detail.