Sarah Salter

Global Head of Applied Innovation , Wavemaker

Sarah Salter joined Wavemaker Global in January 2022 as Head of Applied Innovation. As part of Wavemaker's Worldwide Consulting Hub and based in London, Sarah works with the agency's global clients and network to simplify the complex world of innovation, directly applying innovative technology to live projects that solves for client's specific growth challenges. Sarah joined from a position as Head of Innovation with Wavemaker UK where she led the agency's key client relationships in digital transformation and innovation. She was the driving force behind campaigns and consumer experiences like Nationwide's Local Voices on Alexa and Google, Compare the Market's immersive augmented reality experience, the Public Health Breastfeeding Friend on Alexa and Google and the NHS WhatsApp response to Covid-19.‚ÄØ    With 15 years' experience Sarah has worked in marketing roles at brands such as P&G, Casio and Equinox, as CMO at start-up Vrumi and at Wavemaker helping brands grow through transformational marketing and innovation both in the UK and the US. She is also an IPA Woman of Tomorrow and chaired the Campaign Technology judging panel.‚ÄØ  Sarah is an active mentor within WPP and sits on the advisory board of WeAre8.  Externally championing founders and startups, Sarah is an advisor to founders at Seedcamp.