Sarah Salter

Global Head of Innovation , Wavemaker

Sarah is Global Head of Innovation with Wavemaker where she has leads the agency's key client relationships in digital transformation and innovation. She has been the driving force behind campaigns and consumer experiences like Nationwide's Local Voices on Alexa and Google, Compare the Market's immersive augmented reality experience, the Public Health Breastfeeding Friend on Alexa and Google and the NHS WhatsApp response to Covid-19.   With 15 years' experience Sarah has worked in marketing roles at brands such as P&G, Casio and Equinox, as CMO at fast-growing start-up Vrumi and at Wavemaker helping brands grow through transformational marketing and innovation both in the UK and the US. She is also an IPA Woman of Tomorrow and WPP and Seedcamp mentor.