SARAH SALTER
HEAD OF INNOVATION , WAVEMAKER UK
As head of Wavemakers innovation division, Sarah drives growth for clients through
emerging technology and radical innovation. Uniquely placed with fifteen years’ experience
working in brand, start-up and agency Sarah has helped P&G, Casio, Equinox, and
Wavemaker clients grow through transformational marketing and innovation.
Alongside her work she is an active mentor within WPP and a member of the Adtech
Advisory Board. Externally championing founders and startups, Sarah was named IPA’s
Women of Tomorrow.
Sarah is on a mission to garner Agency support for underrepresented startups and help build
the future for founders.