sarah salter

HEAD OF INNOVATION , WAVEMAKER UK

As head of Wavemakers innovation division, Sarah drives growth for clients through

emerging technology and radical innovation. Uniquely placed with fifteen years’ experience

working in brand, start-up and agency Sarah has helped P&G, Casio, Equinox, and

Wavemaker clients grow through transformational marketing and innovation.


Alongside her work she is an active mentor within WPP and a member of the Adtech

Advisory Board. Externally championing founders and startups, Sarah was named IPA’s

Women of Tomorrow.


Sarah is on a mission to garner Agency support for underrepresented startups and help build

the future for founders.