Nick joined Publicis Worldwide in 2014 as founding partner and CEO of digital agency Poke. He was promoted to the role of CEO, Publicis Worldwide UK in 2018.

In 2019, he brought together Publicis Worldwide UK’s four businesses; Publicis London; Poke; Arc & August to become one integrated agency named Publicis•Poke, bringing technology and creativity together to focus on brand communications, brand experiences and brand commerce.

His focus is on growing digital communications and experiences for clients including EE, Virgin Voyages, Google, Tourism Ireland, Renault, Heineken, Morrisons, Nestlé and Garnier.

In 2010, Nick launched The Lovie Awards to celebrate the wonderful and inspiring things connected by the web's many tentacles. He continues to Co-Chair the Awards that is considered as the most prestigious, and the only, truly pan-European awards honouring online excellence. Nick is also an advisory Board member of indy film streaming service MUBI.

In 2015, he was awarded with a Lifetime achievement award for his contribution to the industry.