Marcus's first digital campaign was 22 years ago, for Thomas Cook (RIP), for a small agency in Shoreditch. Since then, he's helped brands as diverse as Expedia, Sony, Aldi, Argos, World Vision and Homebase sell more and win awards. In 2011, he returned to Manchester, as Managing Partner at McCann. He joined Apadmi - the UK's leading mobile-first agency - in 2017 because "nothing gets you closer to the customer than their mobile phone." . Apadmi's clients include Argos, Chelsea, NHS and Co-op.