Maciej Zasada

Founding Partner , Le Polish Bureau

Maciej Zasada is a multi-award-winning technology innovator, experiential product designer, and founding partner at Le Polish Bureau, a global creative technology company. With a passion for creating cutting-edge digital products at the intersection of technology, psychology, and social interactions, Maciej designs digital experiences that push the boundaries of creativity in XR and machine learning for some of the world's most iconic brands, including Google, IBM, Disney, Nike, Airbnb, Twitch, Amazon, and the BBC. He started his career as an interactive developer and technology director at UNIT9 production studio. There, he led multi-disciplinary technology programs for Huawei, Samsung, Nissan, and Reebok, as well as the launch of Slavery Footprint, a multi-platform experience, supported by the US Department of State, that measures the impact of modern slavery in the production of everyday consumer products. A TEDx speaker and a jury member at FWA for over a decade, Maciej led technology design on "Star Wars: Lightsaber Escape", a second screen Chrome experience, created in partnership with Google and Disney. He's the recipient of the world's first Apple Vision Pro FWA award for "Closer', a voice communicator app that utilises the device's spatial capabilities to immerse the user in an AI-generated environment to represent the meaning of the message visually. Maciej is a frequent speaker and commentator on the power of virtual reality and AI to transform the future of businesses and society for the likes of The Next Web and TED. His work has gained numerous awards and recognition, including Cannes Lions, Webby, Art Directors Club New York, The One Show, D&AD, Clio, SXSW, and an Emmy for Just A Reflektor, an interactive dual-screen music video for Canadian rock group Arcade Fire in collaboration with Google Creative Lab that enables user's data to transform the film visually and instantly.