Laura Smith-Collins

Chief Digital & Data Officer , Hearts & Science

Laura Smith-Collins joined Hearts & Science as Chief Digital & Data Officer in 2023 and is responsible for the delivery of market-leading, integrated digital campaigns and the agency's data-driven ethos. She has spent her career driving innovation in digital, both within internal teams and with clients. Laura is a passionate advocate for diversity, equity and inclusion with a track record of leading initiatives designed to drive businesses towards a more equitable future. She was named as Campaign magazine's Female Frontier Honouree for her work on DE&I at Merkle.