MASTERCARD LIVE TROPHY
At Rugby World Cup 2019 (RWC2019) Mastercard harnessed the power of ‘Live Storytelling’ with a unique combination of technology, fan passion, and Japanese design to create the world’s first live trophy.
At the full-time whistle of every match, a one of a kind trophy was freshly engraved with live match commentary and presented to the Player of the Match (POTM) by a Mastercard ambassador. The ceremony beamed to the world via the official broadcast feed.
Never before has the unique story of a sporting match been a tangible part of a trophy and presented to the best performing player. It was created with in-the-moment laser etching and reflected the highlights of the game, which were determined by fans via social listening.
A priceless memento to mark an exceptional performance on the grandest stage.
A trophy created for one that was loved by millions. Now that’s Priceless.