World Menu Heist

In a market crowded with new flavours, new apps, and shrinking wallets, McDonald’s needed more than a menu update. It needed a moment. So we engineered one. We didn’t launch new products… we stole them.

Introducing The World Menu Heist: an audacious operation to smuggle McDonald’s global fan favourites into the UK. No test kitchens. No half measures. Just pure, cinematic swagger. We began in the shadows—Close Friends leaks, suspicious LadBible “freight sightings,” creators cast as undercover taste testers. Curious whispers turned into nationwide buzz as high impact media, playable heist games, and a world-first Expedia partnership invited the UK to taste the world, then travel it. And the payoff was worth the crime. Half the nation talking. One product sold out in week one. The World Menu Heist didn’t just capture attention It captured imaginations…and appetites.